Growth opportunities Target expansion and leadership hiring trends to position SMGG law for enterprise-level and educational client acquisitions; leverage recent hires and leadership changes to offer scalable, strategic legal partnerships for large clients.

Strategic markets Capitalize on the firm’s emphasis in education, unfair trade practices, and complex business disputes to pursue clients in regulated sectors, charter school networks, and mid-market companies seeking litigation and transactional support.

Digital readiness Highlight the firm’s evolving processes and technology readiness as a selling point for clients prioritizing efficient, tech-enabled legal services, including e-discovery and data-driven dispute resolution.

Reputation leverage Position the firm’s Best Lawyers recognition and notable landmark cases as social proof to win engagements with mid to large enterprises seeking credible, high-profile legal counsel.

Diversity & inclusion Use the chief diversity officer appointment and ongoing diversity initiatives to engage clients with ESG and inclusive procurement goals, offering partnership opportunities with diverse leadership and women-owned business considerations.