Insights

Boutique design Independent strategically-led creative agency in design services with a focus on growth through creativity, craft and technology; opportunity to pitch integrated branding, user experience and digital product design services to mid-market clients seeking lean, strategic outcomes.

Tech enablement Tech stack includes Webflow, WordPress-like workflows via HTML5, Google Analytics and Google Search Console, and cloud infrastructure (Microsoft Azure). Opportunity to offer website redesigns, CMS implementation, analytics tracking, and performance optimization using a modern, cloud-based stack.

Growth orientation Positioning around designing for growth and people-centric solutions suggests upsell potential in branding refreshes, digital product design, and marketing assets that accelerate client customer acquisition and retention.

Regional focus Located in Christchurch, Canterbury with 11-50 employees; potential to pursue local SMEs and regional brands seeking agile, closely collaborating partners for design and technology services with shorter onboarding cycles.

SMB fit Revenue range indicates small to mid-market focus; services can be packaged into clearly scoped engagements (brand, web presence, digital experiences) with measurable ROI, ideal for sales motions targeting cost-conscious teams needing fast time-to-value.

Similar companies to Strategy

Strategy Tech Stack

Strategy uses 8 technology products and services including Open Graph, jQuery, Flickity, and more. Explore Strategy's tech stack below.

  • Open Graph
    Content Management System
  • jQuery
    Javascript Libraries
  • Flickity
    Javascript Libraries
  • macOS
    Operating Systems & Computing Languages
  • Webflow
    Page Builders
  • X-Content-Type-Options
    Web & Portal Technology
  • Google Analytics
    Web Analytics
  • HTML5
    Web Tools And Plugins

Media & News

Strategy's Email Address Formats

Strategy uses at least 2 format(s):
Strategy Email FormatsExamplePercentage
First@strategy.co.nzJohn@strategy.co.nz
50%
First.Last@strategy.co.nzJohn.Doe@strategy.co.nz
50%
First.Last@strategycreative.comJohn.Doe@strategycreative.com
90%
Last@strategycreative.comDoe@strategycreative.com
10%

Frequently Asked Questions

What is Strategy's stock symbol?

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Strategy is a publicly traded company; the company's stock symbol is PFL.

What is Strategy's official website and social media links?

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Strategy's official website is strategy.co.nz and has social profiles on LinkedIn.

What is Strategy's NAICS code?

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Strategy's NAICS code is 5414 - Specialized Design Services.

How many employees does Strategy have currently?

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As of July 2026, Strategy has approximately 38 employees across 6 continents, including OceaniaNorth AmericaEurope. Key team members include Strategic Partner: M. I.Creative Partner: O. W.Senior Account Director: M. M.. Explore Strategy's employee directory with LeadIQ.

What industry does Strategy belong to?

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Strategy operates in the Design Services industry.

What technology does Strategy use?

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Strategy's tech stack includes Open GraphjQueryFlickitymacOSWebflowX-Content-Type-OptionsGoogle AnalyticsHTML5.

What is Strategy's email format?

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Strategy's email format typically follows the pattern of First@strategy.co.nz. Find more Strategy email formats with LeadIQ.

When was Strategy founded?

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Strategy was founded in 1992.
Strategy logo

Strategy

Design ServicesCanterbury, New Zealand11-50 Employees

Strategy is an independent, strategically oriented creative agency within the design services sector. It is based in Christchurch, Canterbury, New Zealand. The firm pursues a blend of creativity, craft, and technology to help clients realise potential.

With a mid-sized team, Strategy positions itself as a partner for organizations seeking growth through design-led solutions. The company emphasizes designing with people for people, aligning its work with human-centered outcomes.

Section iconCompany Overview

Stock Symbol
PFL
NAICS Code
5414 - Specialized Design Services
Founded
1992
Employees
11-50

Section iconFunding & Financials

  • $1M

    Strategy's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    Strategy's revenue is estimated to be in the range of $1M

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