Insights

Boutique scale Target mid-size design firms and agencies seeking strategic-led creative services. With 11-50 employees and a focus on creativity, craft, and technology, position as a nimble partner for growth without enterprise‑level overhead.

Growth through tech Emphasize capability at the intersection of design and technology. Highlight use of modern tools (Webflow, Cloudflare, HTML5) to deliver scalable, fast, and secure experiences, appealing to clients prioritizing digital excellence and performance.

Strategic storytelling Leverage the independent, strategically‑led positioning to win clients needing end‑to‑end brand storytelling and product design that aligns with business growth goals. Market as a partner that designs with people for growth.

Niche niche Differentiate from larger agencies by underscoring agility, bespoke approach, and personalized client interaction. Offer tailored engagements and flexible pricing models appealing to customers seeking high‑value, intimate collaboration.

Partnership expansion Identify upsell opportunities with clients needing ongoing creative, craft, and tech support post‑initial engagement. Propose retainer or strategic partnership arrangements to secure recurring revenue and deeper strategic impact.

Similar companies to Strategy

Strategy Tech Stack

Strategy uses 8 technology products and services including iCIMS, Adobe Creative Cloud, Figma, and more. Explore Strategy's tech stack below.

Media & News

Strategy's Email Address Formats

Strategy uses at least 4 email formats:
Strategy Email FormatsExamplePercentage
First@strategy.co.nzJohn@strategy.co.nz
50%
First.Last@strategy.co.nzJohn.Doe@strategy.co.nz
50%
First.Last@strategycreative.comJohn.Doe@strategycreative.com
90%
Last@strategycreative.comDoe@strategycreative.com
10%

Frequently Asked Questions

What is Strategy's stock symbol?

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Strategy is a publicly traded company; the company's stock symbol is PFL.

What is Strategy's official website and social media links?

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Strategy's official website is strategy.co.nz and has social profiles on LinkedIn.

How much revenue does Strategy generate?

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As of August 2026, Strategy's annual revenue is estimated to be <$1M.

What is Strategy's NAICS code?

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Strategy's NAICS code is 5414 - Specialized Design Services.

How many employees does Strategy have currently?

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As of August 2026, Strategy has approximately 38 employees across 3 continents, including Oceania, North America and Europe. Key team members include Managing Partner: F. C., Strategic Partner: M. I. and Design Director: C. F. Explore Strategy's employee directory with LeadIQ.

What industry does Strategy belong to?

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Strategy operates in the Design Services industry.

What technology does Strategy use?

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Strategy's tech stack includes iCIMS, Adobe Creative Cloud, Figma, Google Workspace, HubSpot, Webflow, Microsoft Azure and Piwik PRO Core.

What is Strategy's email format?

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Strategy's email format typically follows the pattern of First@strategy.co.nz. Find more Strategy email formats with LeadIQ.

When was Strategy founded?

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Strategy was founded in 1992.
Strategy logo

Strategy

Design ServicesCanterbury, New Zealand11-50 Employees

Strategy is an independent, strategically oriented creative agency within the design services sector. It is based in Christchurch, Canterbury, New Zealand. The firm pursues a blend of creativity, craft, and technology to help clients realise potential.

With a mid-sized team, Strategy positions itself as a partner for organizations seeking growth through design-led solutions. The company emphasizes designing with people for people, aligning its work with human-centered outcomes.

Section iconCompany Overview

Stock Symbol
PFL
NAICS Code
5414 - Specialized Design Services
Founded
1992
Employees
11-50

Section iconFunding & Financials

  • <$1M

    Strategy's revenue is estimated to be in the range of <$1M

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