Strauss Brands Employee Directory

Food and Beverage ManufacturingTexas, United States51-200 Employees

Strauss Brands is a Southlake, Texas-based food and beverage manufacturer that produces 100% grass-fed and finished beef sourced from American farms, without antibiotics or added growth hormones. The company emphasizes quality, traceability, and humane, ethical farming practices as core considerations for its supply. In retail, it offers case-ready fresh beef under its Grass Rooted label, including grinds, steaks, and patties, and also works with clients on private label programs. For foodservice, it supplies bulk frozen beef products such as grinds, patties, and pre-portioned meatloaf items.

Operating in the broader meat production space, Strauss Brands targets retailers and foodservice customers seeking traceable, ethically produced beef. In June 2024, the company announced a workforce reduction and the closure of its remaining grass-fed beef operation, marking a strategic adjustment in its operations.

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