Global Growth Strauss Group is accelerating its international footprint, notably expanding in Brazil through a 150 million acquisition of General Mills Brazil Yoki via its 3corações venture. With 30 production sites across more than 20 countries, there is a strong opportunity to pursue local distribution partnerships, co-manufacturing, and logistics optimization for LATAM retailers and foodservice players seeking coffee, dairy, and beverage solutions.

CowFree Opportunity The CowFree dairy range uses animal-free beta-lactoglobulin produced by precision fermentation and was launched in 2025, presenting a clear path for B2B ingredient supply, white-label dairy alternatives, and joint product development with retailers and foodservice. Sales plays could include licensing BLG protein, co-developing dairy-free drinks and cream cheese, and expanding into the UK and China markets.

Strategic Alliances Strauss maintains strategic partnerships with Danone, PepsiCo, Haier and Virgin, creating ready-made channels for co-development, cross-branding, and co-distribution. This positions sales teams to propose joint ventures, supplier contracts for emerging markets, and accelerated introductions of new coffee, dairy, and plant-based products through existing networks.

Private Label Potential A large global manufacturing footprint enables private-label manufacturing for retailers and foodservice. With 30 sites and a multi-country reach, Strauss can offer contract manufacturing, packaging, and logistics for store-brand beverages, ready-to-drink coffees, and dairy alternatives, targeting regional retailers, supermarkets, and hospitality accounts.

Financial Readiness As a TASE-listed group with strong ratings and revenue scale, Strauss has the financial wherewithal to fund pilots, co-investments, and regional rollouts. Sales teams can leverage this stability to propose joint marketing initiatives, technology partnerships, and expansion investments in key growth regions such as LATAM, the UK, and China.