Scale of Network Strawberry operates 240+ hotels across the Nordics plus 40+ independent properties, providing a broad platform to upsell corporate travel, meetings and events packages, and loyalty cross-sell opportunities to a wide, sustained client base.

Diverse Portfolio With a mix of budget to luxury brands and standalone hotels, there are multiple price points and service levels to target different corporate segments, increasing win potential for RFPs and negotiated corporate rates.

People and Culture A large workforce of over 20,000 and a values-driven, inclusive culture supported by the WeCare initiative signals strong service execution, enabling sales pitches around reliability, local engagement, and responsible hospitality—key differentiators for enterprise clients.

Digital Footprint Utilization of LinkedIn Ads, analytics, data tools and a modern tech stack suggests readiness for digital sourcing, lead nurturing, and targeted campaigns; leverage this for retargeting, account-based selling, and performance-based partnerships.

Growth and Returns Revenue range and recent market activities imply financial capacity to pursue larger multi-property contracts, events portfolios, and long-term management or franchise deals, making a compelling case for strategic partnerships and scalable contracts.