Full Service Studio Strell Design offers architectural, interior, landscape design, planning and consultation for commercial and residential projects, backed by a long standing presence in the industry. The breadth of services at a small firm creates upsell opportunities for clients through end to end project execution and ongoing maintenance or expansions on existing sites.

Digital Marketing Opportunity The firm already uses Google Analytics and Google Search Console, indicating some digital marketing maturity. There is potential to optimize their portfolio website, improve search engine optimization for target segments (commercial and residential properties), and implement content marketing to attract higher value projects and RFPs.

Tech Modernization Current tech stack includes Google Workspace, jQuery, PHP, Apache, and analytics tools. Opportunities exist to modernize workflows, adopt project management and collaboration tools, and integrate with design software to streamline multidisciplinary projects.

Local Growth Focus Based in Albuquerque with a small team, Strell Design is well positioned to win local commercial and residential development projects in the Southwest. Proactive outreach to developers, property owners, and municipal clients could yield steady pipelines and long term relationships.

Strategic Partnerships As a small but capable firm, Strell Design can be a preferred boutique partner for larger AEC firms seeking specialized design services in the region, or a contractor of record for multidisciplinary projects. Positioning opportunities include subcontracting, joint proposals, and flexible staffing arrangements.