Industry Position Strikeforce AMC is a privately owned, multi-channel manufacturing services provider with 48+ years of experience and broad Australian and New Zealand retail coverage, presenting a credible opportunity for partners seeking scale in sales, merchandising, and shopper marketing services.

Revenue Potential With reported revenue between 50 million and 100 million and a sizable workforce, there is potential for expanded outsourcing engagements, cross-sell of brand activation services, and longer-term partnerships across Grocery, Petrol & Convenience, Home Improvement, and Pharmacy channels.

Technology Enablement Usage of Salesforce, iCIMS and modern web tools suggests readiness for CRM-driven sales processes, talent management, and data-informed client campaigns, enabling scalable onboarding, pipeline management, and performance analytics.

Market Coverage Deep retail and outlet coverage via over 2000 Brand Activators indicates strong field presence and execution capability, presenting opportunities to win new clients seeking high-touch, nationwide merchandising, activations, and shopper marketing efficiency.

Growth Signals Awards and a history of strategic acquisitions in adjacent sports entertainment branding hint at a growth-oriented mindset and potential for partnerships with brands seeking activation, sponsorship integration, or collaborative campaigns across multiple retail formats.