Established Remodeler Target: homeowners and property managers in Idaho and surrounding areas (Boise, Eagle, Star, Meridian, Nampa, Caldwell) seeking full-service residential remodels. Leverage STRITE’s long-standing market presence and NARI awards to open conversations about trusted, quality-first renovations.

Award‑Winning Trust Opportunity to upsell maintenance, referrals, and ongoing design services by highlighting STRITE’s consistent GuildQuality recognitions and Remodeler of the Year status to build credibility with prospective clients and partners.

Design‑Led Value Position cross-sell of design services for kitchens, baths, additions, and whole-house renovations to homeowners considering upgrades. Emphasize value through design and project oversight to justify premium remodel projects.

Tech‑Enabled Ops Utilize STRITE’s tech stack (iCIMS for recruiting/lead tracking, WordPress site, analytics tools) to align with buyers who respond to professional online experiences. Offer digital project previews, timelines, and transparent communication to reduce friction in lead conversion.

Growth Fit With revenue in the lower end of mid-market and a director-level team size, target mid-to-large remodeling projects or multi-room additions where STRITE’s proven process, client satisfaction focus, and education-based reputation can differentiate from larger players and local competitors.