Growing EdTech Market The global EdTech market is projected to grow significantly reaching nearly 740 billion USD by 2029, driven by increasing adoption of learning management systems like Canvas. This presents a substantial opportunity for sales of educational technology solutions and integration services.

AI Integration Opportunities Instructure's recent partnership with OpenAI to embed AI functionalities into Canvas indicates a rising demand for advanced AI tools in education, paving the way for sales of AI-powered features, custom workflows, and supportive AI infrastructure for other institutions.

Institutional Digital Transformation Many higher education institutions are actively shifting towards future-ready and flexible digital platforms, as demonstrated by Middle Tennessee State University's adoption of Canvas. This trend opens avenues for providing comprehensive digital transformation solutions and e-learning modernization services.

Data & Outcomes Focus A considerable number of universities are leveraging AI for outcomes tracking and learner records, yet deployment remains limited. This indicates a market opportunity to offer integrated data management, analytics, and AI solutions that enhance student success and institutional reporting.

Network Expansion Potential With a sizeable workforce and increasing revenues, Structure's focus on 3D imaging and AI for healthcare suggests potential for cross-industry expansion, especially into healthcare, sports, and manufacturing sectors that require advanced visualization and AI-driven diagnostics.