Small-scale studio Target Studio Holland Art as a boutique art studio serving private collectors and small installations. Opportunities exist to upsell custom hand-drawn commissions for private residences, limited edition prints, and exclusive event art to local Des Moines clients and national collectors who value unique, handcrafted pieces.

Public art potential Position for public art and exhibition projects by offering scalable, site-specific mural and large-format works for corporate lobbies, local venues, schools, and civic spaces. Leverage Brent Holland’s hand-drawn aesthetic to differentiate from digital print providers and attract commissions with public art programs.

Digital outreach Enhance online sales and inquiries through targeted outreach to art collectors and small galleries using existing tech stack (WhatsApp Business, Privy, Snowplow analytics). Propose direct-to-collector campaigns, limited drops, and virtual studio tours to expand reach beyond Des Moines.

Cost-conscious growth With revenue under $1M and a lean team, explore partnerships with mid-market art platforms and galleries that align with handcrafted installations. Offer collaboration models such as consignment, co-branded exhibitions, and royalty-based licensing to scale without heavy overhead.

Portfolio differentiation Highlight the hand-drawn, original aesthetic as a competitive edge against mass-produced art platforms. Promote bespoke commissions, exclusive collections, and curator-led experiences to attract higher-ticket buyers and carve a niche in sustainability-minded or architecture-focused projects.