Audience Reach Stuff reaches almost 80% of New Zealanders aged 15+ monthly across newspapers, magazines, websites and social networks. This broad, highly engaged audience presents a strong platform for advertisers and partners looking to scale campaigns, sponsor events, or co-create sponsored content that leverages trusted media properties.

Event Ecosystem With ownership of large-scale events like Round the Bays, Central Districts Field Days and NZ House & Garden Tours, there are opportunities to package event sponsorships, branded experiences, and targeted content partnerships that align brands with high-visibility experiences and diverse attendee demographics.

Digital Infrastructure A tech stack featuring Taboola, Akamai, Azure Front Door and Open Graph indicates strong digital distribution, content monetization, and performance optimization capabilities. Prospects can leverage programmatic native advertising, content recommendation, and seamless content sharing to improve ad effectiveness and user engagement.

Monetization Potential Revenue range positions Stuff as a mid-to-large media player with diversified content properties. This suggests upsell opportunities in premium advertising packages, video and audio sponsorships, and data-driven marketing services to deepen advertiser ROI.

People & Partnerships A focus on inclusive, flexible work culture and international scholarship programs signals strong employer branding capabilities. There is potential to partner on corporate sponsorships, talent programs, and CSR initiatives that leverage Stuff’s media reach to attract and engage a broad audience.