EV Market Opportunity Subaru Canada is actively expanding its electrified lineup with the Solterra EV, presenting a clear path to grow share in the emerging Canadian EV market. Sales opportunities include fleet electrification programs for corporate, municipal, and utility customers, partnerships with charging networks, and targeted offers at auto shows and through the dealer network to accelerate EV adoption and cross-sell related services and accessories.

Safety as Driver Subaru’s strong safety reputation with awards like top safety picks and family-friendly models such as the Forester provides a compelling value proposition for safety-conscious buyers. Leverage safety credentials in marketing and sales training to drive family segments, cross-sell safety packages and maintenance plans, and position AWD and driver-assistance features as core differentiators in negotiations with dealers.

Channel Strength With a broad Canadian dealer network spanning multiple regions, there is a prime opportunity to optimize coverage, standardize service and warranty offerings, and implement dealer-targeted promotions. Develop a data-driven territory plan, enhanced cross-region lead routing, and dealer co-op marketing to increase foot traffic, service retention, and timely vehicle refreshes.

Lifestyle Alignment Active lifestyle and outdoor affinity through partnerships and events, such as adventure racing collaborations and limited edition models, creates a premium platform to attract outdoor enthusiasts. Use these partnerships to sponsor events, host experiential test-drives, and drive limited-edition product campaigns that support both new and existing model sales.

Digital Enablement Subaru Canada’s tech stack enables modern sales and marketing, including CRM and cloud capabilities. Invest in centralized CRM, data analytics, and marketing automation across the dealer network to improve targeting, lead conversion, and aftersales lifecycle management, while equipping dealers with digital selling tools and training to lift overall performance.