Sporty collaboration Opportunity to upsell performance-focused trims and STI-tuned models to a dealership with a demonstrated track record of introducing high-performance variants like tS, BRZ updates, and collaboration-driven vehicles.

Limited editions Leverage their history of bespoke and limited edition BRZ variants (Italy-exclusive, tS editions) to propose co-branded or regional launch programs, limited-run marketing packs, and early-access incentives.

Expansion momentum Capitalize on recent model launches and refreshed BRZ line to offer training, finance incentives, and cross-promotions with accessory partners aimed at performance enthusiasts and club events.

Digital engagement Utilize their tech stack and digital marketing footprint to propose data-driven partnerships, retargeting campaigns, and performance-car content sponsorships that align with their online presence.

Mid-market potential With revenue in the 10–25M range and a mid-sized employee base, position products and services that scale from dealer network support to regional marketing programs, maintenance packages, and aftersales optimization for a growing specialty automaker.