Sporty collaboration Leverage Subaru of Baton Rouge's focus on high-performance BRZ variants (tS and STI-tuned models) to pitch premium maintenance plans, performance upgrades, and exclusive heritage parts to enthusiasts and track-day participants in the Baton Rouge region.

Limited editions Capitalize on recent limited and Italy-exclusive BRZ editions to propose regional marketing partnerships, co-branded events, and limited-availability bundles that drive dealership visits and urgency among aspiring buyers.

Content and tech Utilize the dealership’s digital stack (Crazy Egg, Mautic, StackAdapt) to run targeted campaigns for sport-focused buyers, test-drive events, and loyalty programs, integrating personalized follow-ups to convert inquiries into showroom visits.

Growth signals Align inventory and dealer services with rising demand for performance variants by offering bundled financing, insurance, and maintenance for the BRZ tS lineup, targeting current BRZ owners and sports car enthusiasts.

Strategic partnerships Explore joint promotions with Toyota for co-marketed performance models and cross-brand events, leveraging history of collaboration to expand reach to a broader sport-car audience in the Baton Rouge area.