Product Innovation Subaru of Baton Rouge actively launches and promotes new sporty and performance-oriented models like the BRZ tS and STI-tuned tS, indicating a focus on high-performance vehicles that appeal to driving enthusiasts and performance car buyers.

Market Expansion The company has introduced special editions such as the limited edition BRZ for Italy and participates in large automotive events like Subiefest, suggesting opportunities to target niche markets and enthusiast communities.

Technological Engagement By leveraging advanced tech stacks including Mapbox.js, Webpack, and BugSnag, Subaru of Baton Rouge emphasizes a modern digital presence and customer engagement, presenting opportunities for digital marketing and online sales initiatives.

Strategic Partnerships The collaboration with Toyota on the production of the lightweight rear-wheel-drive sports cars, BRZ and GR86, highlights a strategic partnership that could be leveraged to cross-sell related models and expand sales channels.

Growth Potential With revenues estimated between $10M and $25M and a dedicated focus on sporty models and automotive events, there are significant opportunities to upsell accessories, customization options, and performance upgrades targeting automotive enthusiasts.