Expansion opportunity SubjectWell recently acquired Clariness GmbH to form one of the largest global full-service patient recruitment platforms, presenting a cross-border sales opportunity to expand services and integrate capabilities for a broader sponsor base.

Science-driven framework The launch of a Science-Driven Framework to transform protocol design, recruitment, engagement, and retention signals a consultative selling angle to offer advanced data-driven recruitment strategies and protocol optimization services.

Awarded credibility Multiple industry awards for marketing, design, and brand reinvention enhance SubjectWell’s credibility when approaching potential sponsors, CROs, and sites as a trusted partner in patient experience and recruitment.

Global reach As a global platform with acquisitions expanding scale, there is a clear opportunity to upsell international patient recruitment capabilities, diverse site networks, and cross-region study support to sponsors running global trials.

Technology stack Leveraging a mix of analytics, automation, and marketing tech (Workday Adaptive Planning, Google Ads, HubSpot, Pardot, Teradata) enables selling value around operational efficiency, predictive recruitment, and measurable campaign performance to stakeholders.