Sustainable Craft Submaterial emphasizes hand-crafted, sustainable interior surfaces using natural materials such as wool felt, cork, wood, and leather, presenting an opportunity to target premium hospitality, wellness, and residential clients seeking eco-friendly, tactile design.

Modular & Custom With modular wall coverings and customizable color and scale, Submaterial can tailor solutions for varied spaces, enabling sales pitches to architects, interior designers, and contractors who require flexible, easily installed design elements for projects of different sizes.

Residential Program The upcoming residential interior designer program (launched in 2022) signals a channel expansion into home spaces, suggesting outreach opportunities to design firms and high-end residential projects seeking unique wall surfaces.

Strategic Partnerships Commercial collection is exclusive to FilzFelt, indicating existing strategic alignment with a recognized partner; explore co-marketing, bundle offerings, and cross-sell opportunities to FilzFelt’s network and clients.

Growth Potential With reported revenue of 10-25 million and a scalable design portfolio of acoustic and wall coverings, Submaterial can be positioned as a mid-market, design-led supplier for mid-to-large interiors projects, especially where acoustics and materiality are priorities.