Insights

Sustainable Leadership Subset's strong commitment to sustainability and eco-friendly certifications positions it as a leader in the organic and circular apparel market, making it appealing to environmentally conscious consumers and partners looking to enhance their sustainability offerings.

Innovative Recycling Program The company's proprietary intimates Recycling Program, having diverted over one million items from landfills and creating fiber-to-fiber outcomes, offers opportunities for collaborations on closed-loop supply chain initiatives and sustainability marketing campaigns.

Growth Potential With a revenue range of 1 to 10 million dollars and a focused product line, Subset presents growth opportunities through strategic partnerships, wholesale expansion, and retail collaborations targeting eco-conscious markets and premium retail channels.

Digital Engagement Utilizing a tech stack that includes Google Ads, Facebook Pixel, and other digital tools suggests active online marketing efforts, providing avenues for growth in digital advertising and targeted campaigns to expand customer base.

Industry Alignment Operating within the eco-friendly retail space alongside similar companies offers potential for joint ventures or part of a network focused on sustainable apparel, enabling access to new markets and shared sustainability initiatives.

Subset Tech Stack

Subset uses 8 technology products and services including Google Ads, Facebook Pixel, Amplitude, and more. Explore Subset's tech stack below.

  • Google Ads
    Advertising
  • Facebook Pixel
    Analytics
  • Amplitude
    Analytics
  • Emotion
    Javascript Frameworks
  • Hammer.js
    Javascript Libraries
  • Goober
    Javascript Libraries
  • Route
    Logistics
  • USPS
    Transportation And Fleet Management

Media & News

Subset's Email Address Formats

Subset uses at least 2 format(s):
Subset Email FormatsExamplePercentage
First@knickey.comJohn@knickey.com
100%

Frequently Asked Questions

Where is Subset's headquarters located?

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Subset's main headquarters is located at New York, New York 10001 United States. The company has employees across 3 continents, including North AmericaEuropeSouth America.

What is Subset's official website and social media links?

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Subset's official website is wearsubset.com and has social profiles on LinkedIn.

What is Subset's NAICS code?

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Subset's NAICS code is 44-45 - Retail Trade.

How many employees does Subset have currently?

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As of April 2026, Subset has approximately 7 employees across 3 continents, including North AmericaEuropeSouth America. Key team members include Co-Founder + Ceo: C. O. D.Co-Founder + Board Member: L. S.Co-Founder + Chief Executive Officer: C. O.. Explore Subset's employee directory with LeadIQ.

What industry does Subset belong to?

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Subset operates in the Retail industry.

What technology does Subset use?

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Subset's tech stack includes Google AdsFacebook PixelAmplitudeEmotionHammer.jsGooberRouteUSPS.

What is Subset's email format?

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Subset's email format typically follows the pattern of First@knickey.com. Find more Subset email formats with LeadIQ.

When was Subset founded?

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Subset was founded in 2017.

Subset

RetailNew York, United States2-10 Employees

Subset is an essential innerwear brand that is sustainable from the start, on a mission to make organic cotton your daily default. Offering certified organic cotton underwear, lounge apparel, maternity and accessories, the brand’s base layers for men and women are designed to enhance your everyday life.

Dedicated to protecting both the planet and its people, Subset is committed to sustainable practices from farm to factory, with certifications including GOTS, Oeko-Tex, Fair Trade Certified, and FSC. Subset maintains that all products are free from heavy metals, carcinogens, PFAs, and VOCs, ensuring the utmost safety for the body and the planet. 

Taking responsibility for the full lifecycle of its products, the brand created the world's first intimates Recycling Program to divert textile waste from landfill. Having recycled over one million items since its inception, Subset has downcycled used bras, undergarments, socks and hosiery into secondary uses like furniture batting and carpet pads. With sustainability at the forefront of the brand’s strategy, Subset is thrilled to introduce fiber-to-fiber outcomes for its returned inventory for a fully circular supply chain.

Section iconCompany Overview

Headquarters
New York, New York 10001 United States
NAICS Code
44-45 - Retail Trade
Founded
2017
Employees
2-10

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    Subset's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Subset's revenue is estimated to be in the range of $1M$10M

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