Insights

Integrated Capabilities Substance positions itself as a 100% integrated agency blending content, creation and media to deliver cohesive communications. For sales, this indicates opportunities to offer bundled services (creative, media buying, content production, and CRM/email outreach) to marketing teams seeking streamlined vendor management and unified storytelling.

Scale & Geography With a team of 50 specialists in Montreal and 25 in Toronto, the agency demonstrates substantial regional capacity and potential for cross-Canada client engagements. This suggests opportunities to pursue national brands looking for one-stop shop support across major Canadian markets.

Creative Leadership The firm emphasizes ongoing innovation and a refusal to settle for the status quo, signaling strong responsiveness to evolving market trends. This positions Substance well for clients seeking innovative campaigns, experimental formats, and creative-led performance strategies.

Technology Stack Utilizing tools like Google Ads, Google Workspace, Adobe Creative Suite, Xero, BambooHR, Constant Contact and DigitalOcean hosting indicates a modern operating environment. For clients, this translates into reliable digital marketing execution, scalable project workflows, and efficient reporting and collaboration capabilities.

Financial Scale Reported revenue in the range of 10M to 25M signals mid-market maturity with capacity for larger projects and longer-term partnerships. Sales conversations can target mid to large advertisers or brands looking for a capable partner to manage end-to-end campaigns across multiple channels.

Similar companies to Substance

Substance Tech Stack

Substance uses 8 technology products and services including Xero, Google Ads, CookieYes, and more. Explore Substance's tech stack below.

Substance's Email Address Formats

Substance uses at least 2 email formats:
Substance Email FormatsExamplePercentage
FLast@agencesubstance.caJDoe@agencesubstance.ca
100%
FLast@substance-strategies.comJDoe@substance-strategies.com
100%

Frequently Asked Questions

What is Substance's official website and social media links?

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Substance's official website is agencesubstance.ca and has social profiles on LinkedIn.

How much revenue does Substance generate?

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As of August 2026, Substance's annual revenue is estimated to be $10M - $25M.

What is Substance's SIC code and NAICS code?

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Substance's SIC code is 8742 - Management Consulting Services and NAICS code is 541613 - Marketing Consulting Services.

How many employees does Substance have currently?

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As of August 2026, Substance has approximately 43 employees across 3 continents, including North America, Europe and Asia. Key team members include Founder Ceo: G. B., Président: F. D. and Directrice Performances Numériques, Associée: A. D. Explore Substance's employee directory with LeadIQ.

What industry does Substance belong to?

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Substance operates in the Advertising Services industry.

What technology does Substance use?

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Substance's tech stack includes Xero, Google Ads, CookieYes, Google Workspace, Constant Contact, BambooHR, Adobe Creative Suite and DigitalOcean Web Hosting.

What is Substance's email format?

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Substance's email format typically follows the pattern of FLast@agencesubstance.ca. Find more Substance email formats with LeadIQ.

When was Substance founded?

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Substance was founded in 2012.
Substance logo

Substance

Advertising ServicesQuebec, Canada11-50 Employees

Substance is an independent advertising services agency based in Montreal, Quebec, with a practice centered on integrating content, creation, and media to align all communications for clients. The firm emphasizes a 100% integrated approach designed to streamline messaging and coordinate efforts across channels, aiming to support brand success through a cohesive strategy. With more than a decade of experience, Substance has built a network of specialists in Montreal and Toronto, enabling a collaborative model that adapts to each client’s objectives and fosters long-term relationships with partners and audiences alike. The company positions itself as a creative-driven outfit that seeks to balance expertise across disciplines, delivering tailored solutions anchored in strategic insight.

Substance serves brands seeking a unified communications strategy and innovative execution within the advertising services sector. Its model focuses on delivering a seamless flow between content, creative output, and media planning to help clients engage their target audiences more effectively. Operating from Montreal, the company highlights its growth and regional footprint as a strength in coordinating efforts across major markets in Canada, while maintaining a clear emphasis on trust-based collaboration and a client-centric approach.

Section iconCompany Overview

SIC Code
8742 - Management Consulting Services
NAICS Code
541613 - Marketing Consulting Services
Founded
2012
Employees
11-50

Section iconFunding & Financials

  • $10M - $25M

    Substance's revenue is estimated to be in the range of $10M - $25M

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