Insights

Integrated capabilities Substance offers a 100% integrated approach spanning content, creation and media, enabling a single point of contact for cohesive brand communications. This positions the agency to upsell full-funnel, cross-channel campaigns to existing clients seeking streamlined execution.

Regional growth With a team of 50 specialists in Montreal and 25 in Toronto, Substance has a substantial regional footprint in Canada, presenting opportunities to expand current clients into the Canadian market or to attract national brands looking for scalable local presence.

Creative differentiation The agency emphasizes constant method rethinking and industry awareness, highlighting a value proposition around innovative storytelling and fresh tactics. This can be leveraged to win clients seeking bold, disruptive campaigns and to cross-sell creative-led services.

Tech-enabled delivery Utilization of tools like Xero, BambooHR, Cloudflare Bot Management, and progressive web app capabilities suggests a tech-forward operation. This supports efficiency for larger campaigns and presents a selling point for clients valuing reliable, scalable operational platforms.

Financial scale Reported revenue in the multi-million range signals reputable capacity to handle medium-sized accounts and longer-term engagements. This can reassure prospects of resource availability and capacity for ambitious marketing programs.

Substance Tech Stack

Substance uses 8 technology products and services including Xero, LottieFiles, PWA, and more. Explore Substance's tech stack below.

  • Xero
    Accounting
  • LottieFiles
    Design
  • PWA
    Miscellaneous
  • PHP
    Programming Languages
  • BambooHR
    Recruitment Marketing
  • Cloudflare Bot Management
    Security
  • X-Content-Type-Options
    Web & Portal Technology
  • X-UA-Compatible
    Web Tools And Plugins

Media & News

Substance's Email Address Formats

Substance uses at least 2 format(s):
Substance Email FormatsExamplePercentage
FLast@substance-strategies.comJDoe@substance-strategies.com
100%
FLast@agencesubstance.caJDoe@agencesubstance.ca
100%

Frequently Asked Questions

Where is Substance's headquarters located?

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Substance's main headquarters is located at 1360 Rue Ropery Suite 101 Montreal, Quebec h3k 2x3 Canada. The company has employees across 3 continents, including North AmericaEuropeAsia.

What is Substance's official website and social media links?

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Substance's official website is agencesubstance.ca and has social profiles on LinkedIn.

What is Substance's SIC code NAICS code?

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Substance's SIC code is 8742 - Management Consulting Services NAICS code is 541613 - Marketing Consulting Services.

How many employees does Substance have currently?

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As of June 2026, Substance has approximately 44 employees across 3 continents, including North AmericaEuropeAsia. Key team members include Founder Ceo: G. B.Président: F. D.Financial Controller: L. A.. Explore Substance's employee directory with LeadIQ.

What industry does Substance belong to?

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Substance operates in the Advertising Services industry.

What technology does Substance use?

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Substance's tech stack includes XeroLottieFilesPWAPHPBambooHRCloudflare Bot ManagementX-Content-Type-OptionsX-UA-Compatible.

What is Substance's email format?

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Substance's email format typically follows the pattern of FLast@substance-strategies.com. Find more Substance email formats with LeadIQ.

When was Substance founded?

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Substance was founded in 2012.

Substance

Advertising ServicesQuebec, Canada11-50 Employees

Substance is an independent advertising services agency based in Montreal, Quebec, with a practice centered on integrating content, creation, and media to align all communications for clients. The firm emphasizes a 100% integrated approach designed to streamline messaging and coordinate efforts across channels, aiming to support brand success through a cohesive strategy. With more than a decade of experience, Substance has built a network of specialists in Montreal and Toronto, enabling a collaborative model that adapts to each client’s objectives and fosters long-term relationships with partners and audiences alike. The company positions itself as a creative-driven outfit that seeks to balance expertise across disciplines, delivering tailored solutions anchored in strategic insight.

Substance serves brands seeking a unified communications strategy and innovative execution within the advertising services sector. Its model focuses on delivering a seamless flow between content, creative output, and media planning to help clients engage their target audiences more effectively. Operating from Montreal, the company highlights its growth and regional footprint as a strength in coordinating efforts across major markets in Canada, while maintaining a clear emphasis on trust-based collaboration and a client-centric approach.

Section iconCompany Overview

Headquarters
1360 Rue Ropery Suite 101 Montreal, Quebec h3k 2x3 Canada
SIC Code
8742 - Management Consulting Services
NAICS Code
541613 - Marketing Consulting Services
Founded
2012
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $10M$25M

    Substance's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Substance's revenue is estimated to be in the range of $10M$25M

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