Market Leadership As Michigan's largest dealership with a diverse inventory of new and used Fords, Suburban Ford of Sterling Heights has a strong market presence, offering opportunities to upsell premium models or extended warranties to loyal customers.

Digital Engagement Utilizing a tech stack that includes TikTok Pixel and Vue.js indicates an emphasis on digital marketing and online engagement, presenting opportunities to enhance targeted advertising and lead generation efforts.

Customer Base Serving a broad geographic area including Warren, Troy, Utica, and Macomb County, the dealership has access to a large regional customer base, enabling tailored marketing strategies to boost customer retention and referrals.

Financial Potential With revenue estimates between 25 and 50 million dollars, the company has significant sales volume, suggesting potential for cross-selling fleet services, financing packages, or special promotions to increase revenue streams.

Growth Opportunities The dealership's large staff of up to 500 employees provides an avenue for expanding service offerings, including maintenance packages or partnership programs, to attract repeat business and enhance customer loyalty.