Fleet Growth As Michigan's largest Ford dealer with a broad service area (Warren, Troy, Utica, Macomb County), Suburban Ford Sterling Heights is well-positioned to pursue corporate fleet sales, rental or lease programs, and ongoing maintenance contracts.

Data-Driven Marketing Current tech stack includes Bing Ads and Amplitude, signaling openness to data-powered marketing. Offer services like advanced PPC optimization, attribution modeling, and marketing automation integration to boost showroom and online leads.

Talent Strategy With iCIMS in use, the dealership is actively recruiting; this presents opportunities to offer HR tech optimization, onboarding solutions, and vendor management to support scalable hiring and employee engagement.

Competitive Edge Competing with regional Ford dealers of similar size, Suburban Ford can benefit from expanded service plans, certified pre-owned programs, and targeted local marketing to defend market share and improve customer lifetime value.

Aftermarket Growth Mid-sized revenue and significant service footprint enable upsell of service contracts, extended warranties, parts, and maintenance packages; propose service marketing, CRM-enabled retention programs, and digital scheduling solutions to lift service revenue.