Ownership change Recent acquisition by Dame Leadership in August 2022 suggests a potential shift in strategy and possible cross-sell opportunities with Dame Leadership’s existing client base, as well as a chance to introduce SPS offerings to new markets.

Assessment breadth Extensive portfolio of assessments (leadership, personality, cognitive, EQ, DISC, AQ, job skills) across multiple industries positions SPS to upsell integrated A/B testing, development programs, and targeted hiring solutions to mid-market and enterprise clients seeking end-to-end talent solutions.

Tech stack Active use of marketing and CRM tools (HubSpot, Mailchimp, WordPress, Google Cloud) and e-commerce/website platforms (Shopify) enables scalable inbound/outbound strategies; leverage for targeted content marketing, automated outreach, and client onboarding enhancements.

Market posture Revenue range indicates a small to midsize operation with growth room; potential for tiered offerings, channel partnerships, and referral programs to expand reach within the HR services landscape and accelerate client acquisition.

Growth signals 25+ years in the employee assessment space and a focus on diverse assessments across C-suite to front-line roles position SPS to pursue expansion into high-demand areas like remote/hybrid workforce profiling and leadership development contracts.