Insights

Strong Market Presence Sugro UK serves a wide network of over 21,000 independent retailers and contract customers across the UK, including offshore islands and Northern Ireland, offering extensive distribution channels for product expansion and targeted sales efforts.

Diverse Product Range The company's expertise in impulse categories such as confectionery, soft drinks, chips, and snacks, combined with emerging supply partnerships in grocery and licensed products, provides opportunities to introduce new products and cater to evolving consumer preferences.

Innovative Promotions Sugro UK supports its members with comprehensive marketing packages and innovative initiatives like Tik Tok Sample Boxes and rebate systems, creating avenues for co-branded campaigns and promotional collaborations to boost product visibility.

Sustainability Focus Recent partnerships, such as with My Emissions Ltd for greenhouse gas reporting, indicate a commitment to sustainability, opening opportunities to promote eco-friendly products or services aligned with the company's green initiatives.

Digital Engagement The launch of digital channels like WhatsApp for members and the use of analytics tools demonstrate a focus on digital engagement and data-driven strategies, enabling targeted outreach and personalized sales approaches.

Similar companies to Sugro UK

Sugro UK Tech Stack

Sugro UK uses 8 technology products and services including jQuery CDN, Cart Functionality, Amazon Simple Email Service, and more. Explore Sugro UK's tech stack below.

  • jQuery CDN
    Content Delivery Network
  • Cart Functionality
    E-commerce
  • Amazon Simple Email Service
    Email
  • OWL Carousel
    Javascript Libraries
  • Windows Server
    Operating Systems
  • PHP
    Programming Languages
  • Google Tag Manager
    Tag Management
  • Google Analytics
    Web Analytics

Media & News

Sugro UK's Email Address Formats

Sugro UK uses at least 1 format(s):
Sugro UK Email FormatsExamplePercentage
First.Last@sugro.co.ukJohn.Doe@sugro.co.uk
46%
First@sugro.co.ukJohn@sugro.co.uk
4%
First.Last@sugro.co.ukJohn.Doe@sugro.co.uk
46%
First@sugro.co.ukJohn@sugro.co.uk
4%

Frequently Asked Questions

Where is Sugro UK's headquarters located?

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Sugro UK's main headquarters is located at 570-572 Etruria Road, Stoke-On-Trent, England, GB. The company has employees across 1 continents, including Europe.

What is Sugro UK's official website and social media links?

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Sugro UK's official website is sugro.co.uk and has social profiles on LinkedIn.

What is Sugro UK's NAICS code?

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Sugro UK's NAICS code is 42 - Wholesale Trade.

How many employees does Sugro UK have currently?

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As of October 2025, Sugro UK has approximately 29 employees across 1 continents, including Europe. Key team members include Head Of Graphic Design: L. C.Head Of Commercial & Marketing: Y. P.Trading Controller: T. M.. Explore Sugro UK's employee directory with LeadIQ.

What industry does Sugro UK belong to?

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Sugro UK operates in the Wholesale industry.

What technology does Sugro UK use?

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Sugro UK's tech stack includes jQuery CDNCart FunctionalityAmazon Simple Email ServiceOWL CarouselWindows ServerPHPGoogle Tag ManagerGoogle Analytics.

What is Sugro UK's email format?

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Sugro UK's email format typically follows the pattern of First.Last@sugro.co.uk. Find more Sugro UK email formats with LeadIQ.
Sugro UK

Sugro UK

WholesaleUnited Kingdom11-50 Employees

Sugro UK is a leading buying and marketing group for Independent Wholesalers in the UK. We are proudly owned by our members and exist to create benefit for them. Established almost 40 years ago, Sugro UK has grown each year and now comprises over 90 Independent Wholesale members with a combined turnover of £2.5 billion.

Sugro negotiates the very best deals with suppliers and supports our members and their retail or contract customers with a full marketing package. Our members are truly nationwide (including offshore islands and Northern Ireland).  We have always been known as the leader in “impulse“ categories of confectionery, soft drinks, crisps and snacks, but have an ever increasing range of offers from supply partners across grocery and licensed products. Our members supply to 21,000 Independent Retailers and to a wide range of contract customers. Our strength in negotiating the best deals, providing an array of products, and top class promotions enable our members and Independent Retailers to drive brand awareness and meet customer needs.  

If you'd like to be a part of the Sugro UK family and gain the benefits from our membership, visit www.sugro.co.uk for more information.

Section iconCompany Overview

Headquarters
570-572 Etruria Road, Stoke-On-Trent, England, GB
NAICS Code
42 - Wholesale Trade
Employees
11-50

Section iconFunding & Financials

  • $1M

    Sugro UK's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    Sugro UK's revenue is estimated to be in the range of $1M

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