Wholesale focus Target international and regional retail producers seeking specialty coverage by leveraging Sullivan Brokers' wholesale-only model and carrier relationships to access niche markets and specialized products.

Mid-market scale Align outreach toward mid-sized agency partners (100–500 retail producers each) that can benefit from Sullivan’s dedicated service model, face-to-face collaboration, and growing mix of coverage solutions.

Carrier relationships Highlight Sullivan’s long-standing carrier partnerships as a selling point for hard-to-place risks and faster, more reliable capacity, appealing to brokers facing capacity tightening.

Tech utilization Leverage Sullivan’s digital footprint and analytics capabilities to identify prospects that value data-driven brokering, online presence, and streamlined submission processes.

Growth readiness Position Sullivan as a partner for agencies seeking scalability and professional development, pointing to a proven revenue range and a growth-focused culture to support expanding book of business.