Wholesale focus Target retail producers across the United States who rely on wholesale brokers for specialty coverages, emphasizing Sullivan Brokers’ long-standing carrier relationships and broad market access to expand placement opportunities.

Carrier leverage Highlight the firm’s strong carrier relationships and expert brokering as a differentiator to win appointments or convert prospects seeking diverse markets and competitive terms for complex or niche lines.

Growth scale Position opportunities with mid-market to regional retail producers that need scalable wholesale support, suggesting collaborations that complement growing agency books and broaden coverage mixes.

Digital touchpoints Leverage the stated tech stack and data analytics to offer digital marketing, targeted outreach, and performance metrics for prospect accounts, while aligning with clients’ preference for accessible, regular communication.

Financial reliability Use the $10M–$25M revenue range and industry peers with substantial scale to reassure prospects about financial stability and capacity to support large or complex placements, including presentation of turnkey solutions.