Established Market Presence Sullivan Corporation has over sixty years of experience in the wholesale supply of salt, deicers, and maintenance products, establishing a strong reputation and customer trust in the Midwest market which presents a stable platform for expanding product offerings.

Growth Potential With annual revenues estimated between 10 and 25 million dollars and a dedicated customer base, there is significant potential to introduce complementary products and services to existing clients and penetrate new regional markets.

Technology Integration The company's adoption of various technologies such as Drupal, Ruby on Rails, and e-commerce functionalities indicates openness to digital solutions, providing opportunities for sales of advanced inventory management, e-commerce tools, or digital marketing services.

Customer Engagement Sullivan emphasizes a family-like relationship with customers and provides extensive product support and training, creating opportunities for offering ongoing service packages, loyalty programs, or value-added training solutions.

Industry Focus Serving commercial and industrial clients year-round positions Sullivan to benefit from demand fluctuations and explore specialized products or solutions related to road maintenance, safety, or industrial sanitation, opening new sales avenues.