Strategic partnerships SUN Automation has recent and active partnerships with Goettsch International, Kolbus GmbH, and Bay Cities, signaling growth through channel collaborations. This presents sales opportunities to co-sell integrated solutions, access expanded customer networks, and leverage partner-led opportunities in the corrugated packaging space.

Aftermarket growth With hires in Aftermarket Services and a new Preventative Maintenance program (PERFORM+), there is a clear emphasis on service revenue. Target accounts should be prioritized for uptime improvements, maintenance contracts, and remote or on-site support add-ons to drive recurring revenue.

Global support footprint 24-hour on-site technical support and global service centers indicate a strong serviceability advantage. Sales should pursue multi-site or cross-border packages, highlight reliability and quick-response SLAs, and upsell service expansions to multinational corrugated operations.

Technology stack Adoption of cloud and CRM tools (Salesforce, Service Cloud, AWS, Azure) plus data analytics suggests readiness for IoT/connected equipment and data-driven optimization. Propose telemetry-enabled upgrades, performance dashboards, and predictive maintenance offerings to customers seeking higher efficiency.

Growth signals Active expansions and new hires in 2025–2026, along with ongoing industry events and a mid-range revenue footprint, position SUN as a growing, customer-centric innovator. Target mid-to-large corrugated plants for scalable equipment, modernization projects, and upgrade cycles, leveraging PERFORM+ as a differentiator.