Small Practice Target a very small medical practice customer with a tailored offering that emphasizes cost-effective, scalable IT and cloud services suitable for 2-10 employees and low monthly spend.

Tech Stack Fit Position cloud and security offerings aligned with their current tech stack (AWS, Microsoft 365, GoDaddy, Duda) to simplify onboarding and consolidate vendor management, highlighting compatibility and potential cost savings.

Digital Presence Leverage their website and online presence by offering website optimization, hosting reliability, and SSL/security enhancements that improve patient acquisition and trust.

Growth Readiness Note revenue under $1M and potential for scale; propose expansion services such as cloud backups, HIPAA-compliant data handling, telehealth enablement, and practice management integrations to support growth without heavy fixed costs.

Competitive Benchmark Identify opportunity to differentiate through modern, user-friendly digital experiences and secure, compliant IT services that align with dominant players in eyewear and eye care, targeting better efficiency and patient engagement.