Strategic Partnerships Sun-Maid's recent partnership with ABCmouse presents an opportunity for cross-promotional activities or co-branded marketing campaigns, leveraging ABCmouse's educational platform to reach a wider audience and promote healthy snacking.

Acquisition & Brand Extension Having acquired Campbell's Plum Organics baby-food brand, Sun-Maid can explore sales synergies by expanding its product line to include baby-food variants, tapping into the growing market for organic and nutritious baby food products.

Targeted Social Media Promotions Sun-Maid's successful holiday-themed giveaways on Instagram demonstrate the effectiveness of social media promotions. Leveraging Facebook Pixel and Google Tag Manager, tailored ads can target specific demographics to drive sales during festive seasons or special campaigns.

Leadership Change Opportunities With leadership changes like the appointment of a new president and chief operating officer, Steve Loftus, there is an opportunity for strategic sales initiatives, leveraging fresh perspectives and leadership strategies to drive growth and explore new sales channels or markets.

Expansion and Distribution Channels Sun-Maid's presence in the food and beverage industry, alongside its recognition as a best-managed company, signals financial stability and operational efficiency. This positions the company well to explore new distribution channels, enter emerging markets, or expand product offerings, presenting lucrative sales opportunities.