Extensive SKU library Sundberg America offers a vast catalog with over 75,000 SKUs in stock and access to more than 2.5 million additional SKUs, presenting a strong opportunity to cross-sell complementary parts and capture larger basket sizes for repair shops and contractors.

OEM parts focus The company specializes in original factory replacement parts for major brands such as GE, Whirlpool, LG, and Electrolux, making it an attractive supplier for technicians seeking reliable, high-quality components and fostering loyalty among service providers.

National distribution network Five main distribution centers and fourteen branch warehouses with storefronts enable fast shipping and local pickup nationwide, enabling sales reps to position Sundberg America as a convenient, one-stop source for urgent repair parts.

B2B wholesale emphasis Targeting repair technicians, contractors, and businesses, Sundberg America is well positioned to expand account-based selling, bundled parts kits, and volume pricing to deepen relationships with professional buyers.

Digital infrastructure Leveraging AWS, Magento, Azure services, and security tools positions Sundberg America for enhanced e-commerce experiences and seamless integration with procurement or ERP systems, enabling scalable partner integrations and streamlined order flows.