Acquisition Milestone Sunniland has been acquired by SRS Distribution in late September 2023, signaling a shift in ownership, potential integration opportunities, and access to broader distribution capabilities and customer networks.

Strategic Fit As a long-standing residential and commercial roofing products distributor with broad Florida and South Georgia coverage, Sunniland presents a strong match for SRS’s wholesale distribution ecosystem, suggesting potential cross-selling and channel expansion opportunities for allied product lines.

Revenue Range Current reported revenue of approximately 100M to 250M places Sunniland as a mid-market wholesale target with scalable needs for logistics, inventory optimization, and sales acceleration initiatives through a larger retail and contractor customer base.

Market Presence Extensive network of warehouses and supply depots across Florida and South Georgia indicates robust regional demand and opportunities for enhanced service levels, faster delivery, and local market penetration strategies for complementary building materials.

Digital & Tech Active use of advertising and analytics tools (Facebook Ads, Pixel, Google Analytics, GTM) shows a data-driven marketing approach, presenting opportunities to propose advanced digital marketing services, attribution improvements, and e-commerce enhancements to support growth post-acquisition.