Rapid emergency services Position Sunrise as a turnkey disaster restoration partner with 24/7 emergency response and one hour or less on-site time to win inbound emergency requests from property managers, insurers, and commercial clients seeking fast recovery after fires, floods, or vandalism.

Full service restoration Emphasize capabilities to handle start to finish restoration including emergency work, content pack-outs, storage, demolition, cleaning, and construction to offer one vendor for all restoration needs, reducing client coordination and timelines.

Insurance collaboration Leverage existing practice of working with all insurance companies to restore properties quickly, targeting partnerships with insurers and agent networks to become a preferred vendor for residential, commercial, and multifamily claims.

Mid market expansion With revenue in the lower-mid range and a focused Central Michigan footprint, pursue growth through strategic alliances with property management firms, commercial real estate owners, and multi-family housing associations in adjacent markets.

Tech enabled efficiency Highlight the tech stack including cloud and analytics tools to improve project tracking, content storage, and client reporting, and position as a data-driven restoration partner that can provide transparent timelines and claim documentation to insurers and clients.