Strategic Growth Sunrise is the largest non-state-controlled Swiss telecom with substantial scale and a broad customer base across private, SME, and large enterprises, indicating strong cross-sell potential for bundled services (mobile, internet, TV, landline) and managed services.

5G Leadership Early 5G deployment and expansive high-speed coverage (713+ cities with up to 2 Gbit/s and 90% population coverage for basic 5G) create opportunities to upsell premium data plans, IoT, and enterprise 5G solutions tailored for distributed workforce and campus deployments.

SME & Cyber Sunrise is expanding SME offerings with cybersecurity insurance and SME ready protections, presenting a clear path for security products, risk management services, and SMB-focused managed security packages.

Partnerships & Ecosystem Recent partnerships in wholesale security platforms (Egardia) and fraud risk collaboration with Swisscom highlight opportunities to co-sell bundled security, smart home, and fraud prevention services to business and residential customers.

Executive & Financial Signals Upcoming CFO leadership changes and new executive appointments signal potential for high-value procurement cycles, vendor risk assessments, and opportunities to align enterprise procurement and transformation initiatives with Sunrise’s roadmap.