Recent Acquisitions Sunrock Group has been actively acquiring companies in the construction materials industry, expanding its market reach and diversifying its product offerings. This presents an opportunity for cross-selling and upselling to the newly acquired customer base.

Industry Expansion With acquisitions in Canada and the US, Sunrock has broadened its geographical footprint and increased access to new markets. Sales professionals can leverage this expansion to introduce Sunrock products and services to a wider audience.

Leadership Changes The appointment of new leadership like Mike Nolan and Ryan Emo indicates potential shifts in strategies and a fresh perspective on business development. Engaging with the new leadership team can open avenues for partnership and collaboration.

Financial Stability Sunrock's revenue in the range of $50M-$100M showcases financial health, providing confidence to potential clients about the company's stability and ability to deliver quality products. This can be used as a selling point to attract high-value customers.

Tech Integration Sunrock's use of technology tools like TrackJS, Google Tag Manager, and YouTube reflects a commitment to innovation and efficiency. Sales teams can highlight the company's tech-forward approach to appeal to tech-savvy clients seeking modern solutions.