Market Positioning West Georgia’s premier private club with a multi-sport, social focus presents opportunities to expand membership and guest access programs, cross-sell club amenities, and partner with regional hospitality networks.

Revenue & Growth With a reported revenue range of 25M–50M and a mid-sized employee base, there is room to optimize ancillary revenue streams such as events, golf and tennis lessons, private dining, and corporate sponsorship packages.

Digital & Tech Current tech stack includes ASP.NET, HubSpot, and marketing tools; potential for enhanced CRM-driven member engagement, targeted promotions, online booking, and data analytics services to boost retention and spend.

Local Partnership Strategic collaboration opportunities with nearby clubs and regional businesses to create bundled memberships, reciprocal play agreements, and shared events, leveraging Sunset Hills’ private club prestige.

Talent & Services Small to mid-size team suggests opportunities to introduce scalable training, performance management, and guest services enhancements, enabling improved service levels and upsell potential across golf, tennis, and social activities.