National dealer network Leverage SunSetter’s extensive national network of independent dealers plus direct-to-consumer channels (Costco.com and direct sales) to position complementary exterior and shade products, cross-sell maintenance plans, and bundled solar-powered options.

Energy savings Highlight opportunities to upsell motorized and sun-powered shade products as energy-saving solutions for homes, aligning with their 660 rooftop solar panels and sustainability branding to appeal to eco-conscious customers.

CPSC compliance risk Address recent regulatory scrutiny and recall-related headlines by offering proactive safety enhancements, extended warranties, and compliance-focused marketing to reassure dealers and customers, reducing purchase hesitation.

Mid-market focus Target the 51-200 employee segment and homes/business properties in North America with bundled shade and awning solutions, maintenance plans, and post-sale service contracts to boost average order value.

Tech-enabled sales Utilize SunSetter’s technology stack (CRM, ERP, and cloud tools) to deliver personalized quotes, digital catalogs, and remote monitoring for motorized systems, enabling scalable outreach to dealers and direct customers.