Merged capabilities Sunstone Circuits' recent merger with American Standard Circuits has expanded their product offerings to include a variety of PCB types and other components like metal fabrications, wire harnesses, and plastic injection molding. This diversification presents cross-selling opportunities to cater to a wider range of industries such as medical, automotive, defense, and aerospace.

Global sourcing advantage Through ASC's Global Sourcing Division, Sunstone Circuits can offer reduced costs on various products due to an extensive network of manufacturing partners worldwide. This advantageous pricing can be leveraged by sales teams to attract cost-conscious customers seeking high-quality PCB solutions.

Key personnel promotions Sunstone Circuits' promotions of Kelly Atay as marketing and sales manager, followed by Kevin Beattie as Production Manager, signify internal growth and expertise within the company. Leveraging the experience and leadership of these key personnel in sales pitches can build credibility and trust with potential clients.

Innovative product launch The launch of Sunstone Select, an experiential MBA program by Sunstone Circuits, showcases the company's commitment to innovation and education. This initiative can create networking opportunities and partnerships with educational institutions, leading to potential collaborations or corporate training programs.

Competitive landscape analysis By understanding the landscape of similar companies like PCB Unlimited, Rush PCB, and Sierra Circuits, Sunstone Circuits can identify gaps in the market and position their unique selling points effectively. Tailoring sales strategies based on competitive analysis can help Sunstone Circuits differentiate itself and capture market share.