Global Brand Footprint Super-Krete is the decorative and concrete repair brand of Arizona Polymer Flooring (APF) with manufacturing in California, Texas, and Arizona, plus global recognition. This positions them to leverage cross-sell opportunities across APF’s product lines and regional distribution networks.

Integrated Training APF provides support and training to install all products, creating a ready-to-market value add for promoters and contractors. Sales outreach can emphasize turnkey solutions and certification programs to attract installers seeking reliable, comprehensive support.

Mid-Market Scale With 2-10 employees and revenue in the 1–10 million range, there is potential to target tiered channel partners and regional distributors who can scale usage of Super-Krete coatings through contractor networks and DIY-friendly programs.

Product SuiteLeverage A broad catalog including decorative overlays, color chips, metallic coatings, stains, dyes, sealers, and epoxy/polyurethane/acrylic coatings offers cross-sell opportunities to existing customers of APF and to adjacent construction/materials buyers seeking durable surface finishes.

Growth Signals Acquisition by APF in 2016 and established manufacturing hubs suggest stability and potential for expanded product adoption, especially in markets with strong demand for decorative and protective concrete solutions, presenting upsell and geographic expansion opportunities.