Insights

Expansion Momentum Super Products is actively expanding its footprint with a new rental and service facility in Salt Lake City and ongoing nationwide growth, signaling a larger service network and closer proximity to municipal and contractor customers, which presents cross-sell opportunities for rental, parts, and service contracts.

Product Innovation Recent launches including Super Boom, Camel Max 1600 Eject, and a new boom for Mud Dog 700 indicate a fast-paced product pipeline and a focus on reducing operator strain and setup time; this creates upsell possibilities for customers using older models and opportunities to position upgrade paths and bundled service plans.

Municipal Synergy The portfolio targets municipal sewer maintenance with versatile vacuum excavators and combination sewer cleaners, supported by a broad national dealer and rental network, suggesting proactive outreach to city fleets, public works procurement cycles, and long-term rental agreements.

Rentals Demand Dedicated rental facilities and the new Salt Lake City expansion, plus a VP of Rentals appointment, highlight a strategic emphasis on rental solutions; sales opportunities include expanding rental-to-own programs, long-term rental contracts, and cross-selling parts and service to renters.

Strategic Partnerships Recent partnership with City View Specialty Vehicles in Ontario expands the geographic reach in Canada, offering a channel for outside-Mississauga municipal projects and potential co-marketing to federal/provincial procurement programs across North America.

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Super Products Tech Stack

Super Products uses 8 technology products and services including QuickBooks, Demandbase, SOLIDWORKS, and more. Explore Super Products's tech stack below.

Media & News

Super Products's Email Address Formats

Super Products uses at least 5 email formats:
Super Products Email FormatsExamplePercentage
FLast@superproductsllc.comJDoe@superproductsllc.com
91%
Last@superproductsllc.comDoe@superproductsllc.com
8%
FMiddleLast@superproductsllc.comJMichaelDoe@superproductsllc.com
1%
FLast@superproducts.comJDoe@superproducts.com
96%
FirLast@superproducts.comJohDoe@superproducts.com
4%

Frequently Asked Questions

What is Super Products's phone number?

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You can contact Super Products's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Super Products's official website and social media links?

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Super Products's official website is superproducts.com and has social profiles on LinkedIn.

How much revenue does Super Products generate?

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As of August 2026, Super Products's annual revenue is estimated to be $50M - $100M.

What is Super Products's NAICS code?

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Super Products's NAICS code is 333 - Machinery Manufacturing.

How many employees does Super Products have currently?

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As of August 2026, Super Products has approximately 161 employees across 2 continents, including North America and Asia. Key team members include President: M. V., Partner: A. C. and Director Of Information Technology: D. R. Explore Super Products's employee directory with LeadIQ.

What industry does Super Products belong to?

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Super Products operates in the Machinery Manufacturing industry.

What technology does Super Products use?

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Super Products's tech stack includes QuickBooks, Demandbase, SOLIDWORKS, Salesforce, SAP, Amazon Simple Email Service, JD Edwards and ADP.

What is Super Products's email format?

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Super Products's email format typically follows the pattern of FLast@superproductsllc.com. Find more Super Products email formats with LeadIQ.

When was Super Products founded?

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Super Products was founded in 1972.
Super Products logo

Super Products

Machinery ManufacturingWisconsin, United States51-200 Employees

Super Products LLC, part of the Alamo Group, manufactures vacuum trucks and related equipment for municipal and industrial use. The company emphasizes innovative design, customized solutions, and operator-focused engineering to deliver durable, easy-to-operate units for applications such as vacuum excavation, sewer cleaning, industrial vacuum loading, and jetting. It supports contractors and municipalities through a nationwide network of representatives, dealers, and nine rental facilities that handle short- and long-term rentals, parts, and service. 

Headquartered in Mukwonago, Wisconsin, the business traces its roots to West Allis, where it was founded in 1972. It has grown to offer five vacuum truck product lines and became part of the Alamo Group in 2014, strengthening its position in the machinery manufacturing sector. In 2025, the company expanded with a new rental and service facility in Salt Lake City, Utah, reflecting ongoing geographic growth.

Section iconCompany Overview

Phone number
NAICS Code
333 - Machinery Manufacturing
Founded
1972
Employees
51-200

Section iconFunding & Financials

  • $50M - $100M

    Super Products's revenue is estimated to be in the range of $50M - $100M

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