Insights

Expansion Opportunities With Europe’s largest used motorbike retailer footprint and rapid showroom growth including six sites across the UK, there are cross-selling and regional expansion opportunities for financing partners, insurance offerings, and accessory lines tailored to each locale.

Financing Partnerships SuperBike Factory positions as a leading motorcycle finance broker with relationships to over 500 UK dealers. This creates a strong channel for lenders and fintech solutions to deepen financing options, improve approval rates, and upsell premium finance products.

Digital Experience A customer-centric, online stock list and digital finance options indicate appetite for tech-enabled sales tools, CRM enhancements, and AI-powered personalization to increase lead conversion, online engagement, and after-sales financing.

Accessory & EV Growth Diversification into online accessories and electric motorbikes suggests opportunities to bundle gear, safety equipment, and EV-specific financing, plus partnerships with brands and manufacturers for exclusive bundles.

Market Positioning As Europe’s largest motorbike retailer with notable acquisitions (Ritebike, Donington Park site) and new showrooms, there is potential to offer fleet, used-bike trade-ins, and warranty/insurance programs to dealers and independent shops seeking inventory access and service affordability.

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SuperBike Factory Tech Stack

SuperBike Factory uses 8 technology products and services including TikTok Pixel, DBT, Cybot, and more. Explore SuperBike Factory's tech stack below.

TikTok Pixel
Analytics
DBT
Continuous Integration
Cybot
Cookie Compliance
Microsoft Excel
Editors
ADP HRMS
Human Resource Management System
jQuery UI
Javascript Libraries
Lua
Programming Languages
Quantcast
System Analytics & Monitoring

Media & News

SuperBike Factory's Email Address Formats

SuperBike Factory uses at least 1 format(s):

SuperBike Factory Email Formats	Example	Percentage
FirstLast@superbikefactory.co.uk	JohnDoe@superbikefactory.co.uk	87%
First.Last@superbikefactory.co.uk	John.Doe@superbikefactory.co.uk	6%
FirLast@superbikefactory.co.uk	JohDoe@superbikefactory.co.uk	5%
FLast@superbikefactory.co.uk	JDoe@superbikefactory.co.uk	2%

Frequently Asked Questions

What is SuperBike Factory's official website and social media links?

SuperBike Factory's official website is superbikefactory.co.uk and has social profiles on LinkedIn Crunchbase.

What is SuperBike Factory's NAICS code?

SuperBike Factory's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does SuperBike Factory have currently?

As of July 2026, SuperBike Factory has approximately 135 employees across 3 continents, including EuropeAsiaNorth America. Key team members include Chief Executive Officer: M. R.Chief Financial Officer: E. A.Head Of Sales: D. S.. Explore SuperBike Factory's employee directory with LeadIQ.

What industry does SuperBike Factory belong to?

SuperBike Factory operates in the Motor Vehicle Manufacturing industry.

What technology does SuperBike Factory use?

SuperBike Factory's tech stack includes TikTok PixelDBTCybotMicrosoft ExcelADP HRMSjQuery UILuaQuantcast.

What is SuperBike Factory's email format?

SuperBike Factory's email format typically follows the pattern of FirstLast@superbikefactory.co.uk. Find more SuperBike Factory email formats with LeadIQ.

When was SuperBike Factory founded?

SuperBike Factory was founded in 2010.

SuperBike Factory

Q: How many employees does SuperBike Factory have currently?

SuperBike Factory has approximately 135 employees.

Q: What technology does SuperBike Factory use?

SuperBike Factory's tech stack includes QuickBooks, Reddit Ads, YouTube, Microsoft Office, jQuery UI.

Q: What is SuperBike Factory's NAICS code?

SuperBike Factory's NAICS code is 3361 (Motor Vehicle Manufacturing).

Motor Vehicle ManufacturingEngland, United Kingdom51-200 Employees

SuperBike Factory is a UK-based motorcycle retailer and financier founded in 2010 and headquartered in Macclesfield, Cheshire, England. It operates in the motor vehicle market and is described as Europe’s largest buyer, seller, and financier of motorbikes in the UK. The company emphasizes product quality and straightforward service, offering an online stock list, financing options, and nationwide direct-to-door delivery. As a finance broker, it maintains relationships with more than 500 UK dealers to provide financing offers through its partners.

The business has expanded beyond its original model by introducing an online accessory store in 2018 and by diversifying into electric motorbikes in 2020. Its network of showrooms has expanded to include Donington Park, West Yorkshire (acquired via Ritebike), Bristol, Milton Keynes, and Crawley, with a sixth site opened in early 2025.