Insights

Sustainable Market Demand SuperBottoms's focus on eco-friendly, reusable cloth diapers positions it well to capitalize on the growing consumer preference for sustainable and environmentally responsible baby care products, indicating strong sales potential among eco-conscious parents.

Expansive Customer Base With a parent tribe of over 74,000 members and products tailored specifically for Indian babies, there are significant opportunities to expand product lines and marketing efforts directly to this engaged community for increased sales and brand loyalty.

Strategic Funding & Growth Recent investments totaling $15 million from prominent investors including Lok Capital, Sharrp Ventures, DSG Consumer Partners, and Saama Capital demonstrate strong financial backing, enabling expansion into new markets, product innovation, and increased sales channels.

Innovative Product Portfolio Launch of specialized products such as Special Needs Diapers and India’s only Dry Feel diaper liner indicates a focus on product innovation, providing opportunities for targeted sales in niche segments and expanding market share within the niche baby care sector.

Celebrity Endorsement Impact With Bollywood star Alia Bhatt acting as brand ambassador, SuperBottoms has enhanced its brand visibility and credibility, opening doors to broader marketing campaigns and increased consumer engagement that can translate into higher sales volumes.

Similar companies to SuperBottoms

SuperBottoms Tech Stack

SuperBottoms uses 8 technology products and services including Amazon S3, jsDelivr, jQuery CDN, and more. Explore SuperBottoms's tech stack below.

  • Amazon S3
    Content Delivery Network
  • jsDelivr
    Content Delivery Network
  • jQuery CDN
    Content Delivery Network
  • Revy
    E-commerce Platforms
  • Mailgun
    Email
  • Vue.js
    Javascript Frameworks
  • Swiper
    Javascript Libraries
  • PayPal
    Payment Processing

Media & News

SuperBottoms's Email Address Formats

SuperBottoms uses at least 1 format(s):
SuperBottoms Email FormatsExamplePercentage
First.L@superbottoms.comJohn.D@superbottoms.com
51%
First@superbottoms.comJohn@superbottoms.com
35%
First.Last@superbottoms.comJohn.Doe@superbottoms.com
11%
FirstL@superbottoms.comJohnD@superbottoms.com
3%

Frequently Asked Questions

What is SuperBottoms's official website and social media links?

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SuperBottoms's official website is superbottoms.com and has social profiles on LinkedInCrunchbase.

What is SuperBottoms's NAICS code?

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SuperBottoms's NAICS code is 31-33 - Manufacturing.

How many employees does SuperBottoms have currently?

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As of December 2025, SuperBottoms has approximately 117 employees across 1 continents, including Asia. Key team members include Head Of Revenue: U. M.Head Of Marketing: S. G. M.Head Of Design: D. F.. Explore SuperBottoms's employee directory with LeadIQ.

What industry does SuperBottoms belong to?

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SuperBottoms operates in the Manufacturing industry.

What technology does SuperBottoms use?

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SuperBottoms's tech stack includes Amazon S3jsDelivrjQuery CDNRevyMailgunVue.jsSwiperPayPal.

What is SuperBottoms's email format?

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SuperBottoms's email format typically follows the pattern of First.L@superbottoms.com. Find more SuperBottoms email formats with LeadIQ.

When was SuperBottoms founded?

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SuperBottoms was founded in 2015.

SuperBottoms

ManufacturingMaharashtra, India51-200 Employees

SuperBottoms is India's No.1 sustainable brand of innovative products for baby and mom essentials. We aim to revolutionize baby care for the baby and the environment by making conscious products that cause no harm. Our mission is to become a trusted and valuable parenting partner and provide high-quality products for moms and babies.

Our story began when our founder, Pallavi Utagi's son, born in 2013, faced rashes as a reaction to using conventional disposable diapers. As was the case with most founders, Pallavi chose to find a solution to the problem. Her hunt for a solution led her to discover international cloth diapers. Unlike cloth nappies used by Indian moms for their babies over generations, cloth diapers come with promises of no spill and keeping the baby dry. Pallavi realized that American products were great but not completely suited to Indian babies. 

That is when she put her mind to creating eco-friendly, reusable cloth diapers that promise to keep the baby dry and the parent happy. This innovation helped bring together a tribe of mothers and handhold them at every step of their journey of motherhood.

Our ParentTribe is 74k + members strong and continues to grow. The Tribe helps us with insights and feedback at every level. Our team is uniquely built by mothers who were first consumers of the brand and then turned employees and we believe that this authenticity helps us connect with our consumers on a deeper level.

We have raised Rs. 22.5 crore in the Series A round co-led by DSG Consumer Partners and Saama Capital.

Section iconCompany Overview

NAICS Code
31-33 - Manufacturing
Founded
2015
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    SuperBottoms's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    SuperBottoms's revenue is estimated to be in the range of $1M$10M

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