Insights

Sustainability Focus SuperBottoms is India's leading sustainable brand in baby care, offering eco-friendly reusable cloth diapers. This positions the company well to target environmentally conscious parents seeking alternatives to conventional disposable diapers.

Community Engagement With a ParentTribe of over 74k members and a team of mothers turned employees, SuperBottoms has built a strong community connection. Leveraging this network can enhance customer loyalty and drive word-of-mouth referrals.

Tech-Driven Approach Utilizing tech tools such as TikTok Pixel, Hotjar, and PayPal, SuperBottoms demonstrates a commitment to leveraging technology to enhance customer experience. This tech-savvy approach can appeal to modern parents looking for convenient shopping experiences.

Funding Support Having secured Rs. 22.5 crore in Series A funding, led by prominent investors, SuperBottoms has financial backing for expansion initiatives. This financial stability provides an opportunity to scale operations and reach a wider customer base.

Market Expansion Potential Amidst similar companies like Smart Bottoms and DYPER, SuperBottoms stands out with its revenue between $10M - 50M. This favorable revenue range indicates a strong market presence and potential for further growth and market expansion.

Similar companies to SuperBottoms

SuperBottoms Tech Stack

SuperBottoms uses 8 technology products and services including TikTok Pixel, Hotjar, Unpkg, and more. Explore SuperBottoms's tech stack below.

  • TikTok Pixel
    Analytics
  • Hotjar
    Analytics
  • Unpkg
    Content Delivery Network
  • jsDelivr
    Content Delivery Network
  • Oxi Social Login
    Identity Verification
  • Svelte
    Javascript Frameworks
  • OWL Carousel
    Javascript Libraries
  • PayPal
    Payment Processing

Media & News

SuperBottoms's Email Address Formats

SuperBottoms uses at least 1 format(s):
SuperBottoms Email FormatsExamplePercentage
First.L@superbottoms.comJohn.D@superbottoms.com
47%
First@superbottoms.comJohn@superbottoms.com
38%
First.Last@superbottoms.comJohn.Doe@superbottoms.com
12%
FirstL@superbottoms.comJohnD@superbottoms.com
3%

Frequently Asked Questions

Where is SuperBottoms's headquarters located?

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SuperBottoms's main headquarters is located at WeWork, 13th Floor, 247, Vikroli West Mumbai, Maharashtra 400070 IN. The company has employees across 2 continents, including AsiaNorth America.

What is SuperBottoms's official website and social media links?

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SuperBottoms's official website is superbottoms.com and has social profiles on LinkedIn.

How much revenue does SuperBottoms generate?

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As of November 2024, SuperBottoms's annual revenue reached $15M.

How many employees does SuperBottoms have currently?

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As of November 2024, SuperBottoms has approximately 113 employees across 2 continents, including AsiaNorth America. Key team members include Chief Operating Officer: V. K.Vice President Digital Media: A. G.Head Of Revenue: U. M.. Explore SuperBottoms's employee directory with LeadIQ.

What industry does SuperBottoms belong to?

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SuperBottoms operates in the Manufacturing industry.

What technology does SuperBottoms use?

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SuperBottoms's tech stack includes TikTok PixelHotjarUnpkgjsDelivrOxi Social LoginSvelteOWL CarouselPayPal.

What is SuperBottoms's email format?

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SuperBottoms's email format typically follows the pattern of . Find more SuperBottoms email formats with LeadIQ.

How much funding has SuperBottoms raised to date?

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As of November 2024, SuperBottoms has raised $5M in funding. The last funding round occurred on Aug 23, 2023 for $5M.

When was SuperBottoms founded?

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SuperBottoms was founded in 2015.
SuperBottoms

SuperBottoms

ManufacturingMaharashtra, India51-200 Employees

SuperBottoms is India's No.1 sustainable brand of innovative products for baby and mom essentials. We aim to revolutionize baby care for the baby and the environment by making conscious products that cause no harm. Our mission is to become a trusted and valuable parenting partner and provide high-quality products for moms and babies.

Our story began when our founder, Pallavi Utagi's son, born in 2013, faced rashes as a reaction to using conventional disposable diapers. As was the case with most founders, Pallavi chose to find a solution to the problem. Her hunt for a solution led her to discover international cloth diapers. Unlike cloth nappies used by Indian moms for their babies over generations, cloth diapers come with promises of no spill and keeping the baby dry. Pallavi realized that American products were great but not completely suited to Indian babies. 

That is when she put her mind to creating eco-friendly, reusable cloth diapers that promise to keep the baby dry and the parent happy. This innovation helped bring together a tribe of mothers and handhold them at every step of their journey of motherhood.

Our ParentTribe is 74k + members strong and continues to grow. The Tribe helps us with insights and feedback at every level. Our team is uniquely built by mothers who were first consumers of the brand and then turned employees and we believe that this authenticity helps us connect with our consumers on a deeper level.

We have raised Rs. 22.5 crore in the Series A round co-led by DSG Consumer Partners and Saama Capital.

Section iconCompany Overview

Headquarters
WeWork, 13th Floor, 247, Vikroli West Mumbai, Maharashtra 400070 IN
Founded
2015
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $5M

    SuperBottoms has raised a total of $5M of funding over 7 rounds. Their latest funding round was raised on Aug 23, 2023 in the amount of $5M.

  • $10M$50M

    SuperBottoms's revenue is in the range of $10M$50M

Section iconFunding & Financials

  • $5M

    SuperBottoms has raised a total of $5M of funding over 7 rounds. Their latest funding round was raised on Aug 23, 2023 in the amount of $5M.

  • $10M$50M

    SuperBottoms's revenue is in the range of $10M$50M

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