Diverse Program Portfolio SuperCamps offers a wide range of educational and recreational camps including multi-activity sessions, specialized courses like LEGO and Bushcraft, and sports partnerships such as Chelsea FC Foundation football camps, presenting numerous cross-selling opportunities for related educational products and branded merchandise.

Strong Industry Presence With over 35 school-based locations and partnerships with schools like Carrdus School, SuperCamps has established a solid presence in the UK holiday childcare market, making it a prime candidate for expanding into new schools and regional markets.

Innovative Course Development Recent launches of new activities like tennis courses co-developed with tennis legends, and the introduction of Specialist and wraparound care programs, indicate a focus on tailored offerings, which can be leveraged to upsell premium courses or custom programs to existing clients.

Digital Engagement Opportunities SuperCamps utilizes various online tools and marketing platforms like Google Tag Manager, MouseFlow, and YouTube, suggesting potential for targeted digital marketing campaigns, lead nurturing, and online course promotions to increase engagement and enrollments.

Financial Potential With revenues estimated between $25 million and $50 million and a growing network of specialized camps, there’s a significant opportunity to upsell supplementary services such as extended memberships, seasonal camps, or partner-branded activities to existing and new customers.