Insights

Growing Market Engagement SuperChoice operates within the financial services sector, supporting a broad client base including superannuation funds, employers, payroll providers, and SMSFs. This diverse industry engagement presents multiple cross-selling opportunities for tailored SaaS solutions and value-added services.

Strong Regulatory Focus The company's platform simplifies compliance with complex regulations such as SuperStream and Single Touch Payroll, indicating ongoing demand from organizations seeking reliable automation to meet regulatory standards, thus opening avenues for expanding compliance-related product offerings.

Scalable Technology Platform SuperChoice’s reliance on secure, flexible, and scalable SaaS infrastructure suggests potential for upselling to larger enterprise clients or expanding existing deployments by emphasizing the platform’s ability to accommodate growth and integrate with various systems.

Innovation and Development With an in-house development team continuously enhancing the platform, there are opportunities to introduce new modules or features targeted at increasing automation, reducing risk, or adding new transaction channels such as e-invoicing and messaging services.

Strategic Industry Partnerships Active collaboration with industry groups and authorities like the ATO positions SuperChoice favorably for partnership expansion, enabling upselling through integrated solutions or co-branded offerings that leverage trusted industry relationships to reinforce client loyalty.

Similar companies to SuperChoice

SuperChoice Tech Stack

SuperChoice uses 8 technology products and services including Webpack, Google Fonts API, TweenMax, and more. Explore SuperChoice's tech stack below.

  • Webpack
    Development
  • Google Fonts API
    Font Scripts
  • TweenMax
    Javascript Frameworks
  • RequireJS
    Javascript Frameworks
  • React
    Javascript Frameworks
  • Zepto
    Javascript Libraries
  • Lodash
    Javascript Libraries
  • Google Analytics
    Web Analytics

Media & News

SuperChoice's Email Address Formats

SuperChoice uses at least 2 format(s):
SuperChoice Email FormatsExamplePercentage
First.Last@superchoice.com.auJohn.Doe@superchoice.com.au
92%
Last@superchoice.com.auDoe@superchoice.com.au
5%
LFirst@superchoice.com.auDJohn@superchoice.com.au
2%
FLast@superchoice.com.auJDoe@superchoice.com.au
1%

Frequently Asked Questions

Where is SuperChoice's headquarters located?

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SuperChoice's main headquarters is located at 35 Clarence Street Level 8 Sydney, New South Wales 2000 Australia. The company has employees across 4 continents, including OceaniaAsiaAfrica.

What is SuperChoice's official website and social media links?

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SuperChoice's official website is superchoiceservices.com.au and has social profiles on LinkedInCrunchbase.

What is SuperChoice's NAICS code?

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SuperChoice's NAICS code is 52 - Finance and Insurance.

How many employees does SuperChoice have currently?

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As of April 2026, SuperChoice has approximately 99 employees across 4 continents, including OceaniaAsiaAfrica. Key team members include Chief Executive Officer: R. B.Chief Information Security Officer (ciso): C. G.Chief Technology Officer: T. M.. Explore SuperChoice's employee directory with LeadIQ.

What industry does SuperChoice belong to?

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SuperChoice operates in the Financial Services industry.

What technology does SuperChoice use?

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SuperChoice's tech stack includes WebpackGoogle Fonts APITweenMaxRequireJSReactZeptoLodashGoogle Analytics.

What is SuperChoice's email format?

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SuperChoice's email format typically follows the pattern of First.Last@superchoice.com.au. Find more SuperChoice email formats with LeadIQ.

When was SuperChoice founded?

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SuperChoice was founded in 1996.

SuperChoice

Financial ServicesNew South Wales, Australia51-200 Employees

One Platform to Connect

We're an enterprise B2B SaaS company that enables millions of digital transactions each year.  Helping Employers Pay and Manage Super, Report on Single Touch Payroll and create meaningful reports that meet their compliance needs. 

We're known for helping superannuation and payroll industries provide clients with a clearinghouse platform. Transfering around $40 billion of SuperStream compliant superannuation contributions every year.  

We work closely with the ATO and are active members of industry groups and associations. 


✔Digital transaction solutions
Our platform supports data and payment exchange between companies and individuals. 
Transferring data to the right people at the right time. 

✔We take the risk out of transacting
Our reliable platform connects parties via compliant data standards and data transport methods. Reducing the risk of costly service failure. 

✔Benefit from scale
Save money when you partner with us. 
Benefit from cost efficiencies that an already built scalable solution brings. 

✔We make the complex simple
Our in-house team of developers continually innovate, improve the experience and keep up with an ever-changing regulatory environment so you don’t have to

✔Flexible Platform
We work with the systems you use. Our platform has in-built flexibility that lets us tailor solutions to work with your business. 

✔Secure, reliable technology
Our core functionality seamlessly integrates with other platforms and services through secure, tested, API connections. 


Products and Services include: 

- SuperStream
- ClearingHouse Services
- Single Touch Payroll (STP)
- e-Invoicing
- AllPay
- Messaging Services 
- UK Pension Service

SuperChoice works with: 

- SuperFunds
- SuperFund Administrators
- Employers
- Payroll Suppliers
- Payroll Integrators
- SMSF's

Section iconCompany Overview

Headquarters
35 Clarence Street Level 8 Sydney, New South Wales 2000 Australia
NAICS Code
52 - Finance and Insurance
Founded
1996
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $10M$25M

    SuperChoice's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    SuperChoice's revenue is estimated to be in the range of $10M$25M

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