Insights

Market Leadership SuperConcepts stands out as the only enterprise SMSF administration platform in Australia owned and controlled by the company, providing a competitive advantage in scalability, customization, and security, making it an attractive partner for large financial institutions seeking reliable and integrated SMSF solutions.

Technological Ownership Owning proprietary software, workflows, and client portals positions SuperConcepts as a flexible and secure provider capable of delivering tailored services and rapid adaptations, appealing to firms aiming for bespoke integration with their existing systems.

Strategic Partnerships Recent collaborations with notable organizations such as Australian Shareholders' Association and Centrepoint Alliance highlight opportunities to upsell comprehensive enterprise solutions, enhance client base, and expand market reach through complementary alliances.

Financial Growth & Awards With revenue exceeding 100 million dollars and recent industry recognition for innovation and client satisfaction, SuperConcepts demonstrates strong financial health and a reputation for sophisticated, trustworthy SMSF technology—key factors influencing decision-makers in financial services.

Scaling Potential SuperConcepts' ability to manage hundreds of thousands of clients thanks to its scalable technology platform indicates its readiness to support large-scale, enterprise-level deployments, making it a prime candidate for partnerships seeking significant growth opportunities.

Similar companies to SuperConcepts

SuperConcepts Tech Stack

SuperConcepts uses 8 technology products and services including Zoho, Atlassian Statuspage, React, and more. Explore SuperConcepts's tech stack below.

  • Zoho
    Customer Relationship Management
  • Atlassian Statuspage
    Issue Trackers
  • React
    Javascript Frameworks
  • JSON-LD
    Javascript Frameworks
  • Australia Post
    Logistics
  • Windows 10
    Operating Systems
  • HSTS
    Security
  • ShareThis
    Widgets

Media & News

SuperConcepts's Email Address Formats

SuperConcepts uses at least 1 format(s):
SuperConcepts Email FormatsExamplePercentage
First.Last@superconcepts.com.auJohn.Doe@superconcepts.com.au
49%
First.L@superconcepts.com.auJohn.D@superconcepts.com.au
1%
First@superconcepts.com.auJohn@superconcepts.com.au
1%
First.Last@superconcepts.com.auJohn.Doe@superconcepts.com.au
49%

Frequently Asked Questions

Where is SuperConcepts's headquarters located?

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SuperConcepts's main headquarters is located at 70 Hindmarsh Square Level Adelaide, South Australia 5000 Australia. The company has employees across 5 continents, including AsiaOceaniaAfrica.

What is SuperConcepts's phone number?

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You can contact SuperConcepts's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is SuperConcepts's official website and social media links?

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SuperConcepts's official website is superconcepts.com.au and has social profiles on LinkedIn.

What is SuperConcepts's SIC code NAICS code?

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SuperConcepts's SIC code is 6211 - Security Brokers, Dealers, and Flotation Companies NAICS code is 52 - Finance and Insurance.

How many employees does SuperConcepts have currently?

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As of February 2026, SuperConcepts has approximately 333 employees across 5 continents, including AsiaOceaniaAfrica. Key team members include Chief Growth Officer: J. L.Chief Operating Officer And Co-Investor: B. A.Chief Technology Officer: A. F.. Explore SuperConcepts's employee directory with LeadIQ.

What industry does SuperConcepts belong to?

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SuperConcepts operates in the Financial Services industry.

What technology does SuperConcepts use?

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SuperConcepts's tech stack includes ZohoAtlassian StatuspageReactJSON-LDAustralia PostWindows 10HSTSShareThis.

What is SuperConcepts's email format?

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SuperConcepts's email format typically follows the pattern of First.Last@superconcepts.com.au. Find more SuperConcepts email formats with LeadIQ.

When was SuperConcepts founded?

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SuperConcepts was founded in 2010.

SuperConcepts

Financial ServicesSouth Australia, Australia201-500 Employees

Who we are?
• We are the only “enterprise” SMSF administration platform business in Australia.
• As an enterprise solution, with end-to-end technology and administration capability, we can integrate with client and supplier applications.
• We own our general ledger software, our workflow solution and processes, Data Hero® document automation, we have our own client portal, and all linking end-to-end to the technology platform that we own, control, and can scale.
• We are one of only three SMSF accounting software solutions in the market.
• We are the only accounting software provider to small APRA funds (“SAF”) in the market.
• We offer enterprise-level information security with ISO 27001 and SOC 2 accreditation.
• We are an approved SuperStream and ATO Digital Service Provider participant.
• We are a business with deep technical in-house expertise to support the complex needs of SMSF.
 
 
Why is this so important?
At a base level, enterprise means owning the technology – the source code – that can streamline and simplify complex business processes. 

Being an enterprise administration business means owning our own software, our own workflow solution and processes, having our own client portal, and all linking end-to-end to the technology platform that we own and control. 

It means having control to make changes when needed rather than the risk of being reliant on a third-party software supplier.

It means our business solution can scale to handle hundreds of thousands of clients when our largest competitor can only manage a few thousand clients.

It means having the capability to integrate with client and supplier applications. It means having control of our security environment and cyber posture that defends us from attack and controls our content after it leaves our firewall.

It means we can build integrated technology solutions for institutional level partner businesses – something our competitors are unable to offer.

Section iconCompany Overview

Headquarters
70 Hindmarsh Square Level Adelaide, South Australia 5000 Australia
Phone number
SIC Code
6211 - Security Brokers, Dealers, and Flotation Companies
NAICS Code
52 - Finance and Insurance
Founded
2010
Employees
201-500

Section iconFunding & Financials

  • $100M$250M

    SuperConcepts's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    SuperConcepts's revenue is estimated to be in the range of $100M$250M

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