Insights

Market Leader Advantage SuperConcepts is uniquely positioned as the only enterprise SMSF administration platform in Australia, owning and controlling its source code, workflows, and client portal. This provides a significant competitive edge, enabling scalable solutions that can handle hundreds of thousands of clients, presenting opportunities to offer tailored, high-capacity services to large financial institutions and professional firms.

Technological Ownership With in-house ownership of core software components such as general ledger, document automation, and integrated portals, SuperConcepts offers a high degree of customization and rapid integration capabilities. This opens avenues for sales of bespoke solutions, system integrations, and scalable platforms to institutional and enterprise clients seeking secure, adaptable financial management tools.

Strategic Partnerships Recent collaborations with industry players like Australianshareholders, Centrepoint Alliance, and ASF Audits demonstrate SuperConcepts' active engagement in expanding distribution channels and service offerings. These partnerships indicate opportunities to upsell or cross-sell enhanced SMSF management solutions and related financial services to an extensive network of industry participants.

Security and Compliance Focus SuperConcepts’ emphasis on enterprise-level security measures such as ISO 27001 and SOC 2 compliance, along with its status as an approved SuperStream and ATO Digital Service Provider, positions it well to attract clients requiring highly secure and compliant financial technology solutions, including government agencies, large financial firms, and corporate entities.

Growing Revenue Base With a revenue range of 100 to 250 million dollars, SuperConcepts demonstrates strong market traction and financial stability. This financial robustness offers opportunities to pitch premium services, advanced modules, or extended support packages to existing clients and new prospects seeking reliable and scalable SMSF administration solutions.

Similar companies to SuperConcepts

SuperConcepts Tech Stack

SuperConcepts uses 8 technology products and services including Zoho, Atlassian Statuspage, React, and more. Explore SuperConcepts's tech stack below.

  • Zoho
    Customer Relationship Management
  • Atlassian Statuspage
    Issue Trackers
  • React
    Javascript Frameworks
  • JSON-LD
    Javascript Frameworks
  • Australia Post
    Logistics
  • Windows 10
    Operating Systems
  • HSTS
    Security
  • ShareThis
    Widgets

Media & News

SuperConcepts's Email Address Formats

SuperConcepts uses at least 1 format(s):
SuperConcepts Email FormatsExamplePercentage
First.Last@superconcepts.com.auJohn.Doe@superconcepts.com.au
49%
First.L@superconcepts.com.auJohn.D@superconcepts.com.au
1%
First@superconcepts.com.auJohn@superconcepts.com.au
1%
First.Last@superconcepts.com.auJohn.Doe@superconcepts.com.au
49%

Frequently Asked Questions

Where is SuperConcepts's headquarters located?

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SuperConcepts's main headquarters is located at 70 Hindmarsh Sq, Level 5 Adelaide, South Australia 5000, AU. The company has employees across 5 continents, including AsiaOceaniaAfrica.

What is SuperConcepts's phone number?

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You can contact SuperConcepts's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is SuperConcepts's official website and social media links?

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SuperConcepts's official website is superconcepts.com.au and has social profiles on LinkedIn.

What is SuperConcepts's NAICS code?

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SuperConcepts's NAICS code is 52 - Finance and Insurance.

How many employees does SuperConcepts have currently?

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As of October 2025, SuperConcepts has approximately 338 employees across 5 continents, including AsiaOceaniaAfrica. Key team members include Chief Operating Officer And Co-Investor: B. A.Chief Technology Officer: A. F.Chief Information Officer: J. R.. Explore SuperConcepts's employee directory with LeadIQ.

What industry does SuperConcepts belong to?

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SuperConcepts operates in the Financial Services industry.

What technology does SuperConcepts use?

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SuperConcepts's tech stack includes ZohoAtlassian StatuspageReactJSON-LDAustralia PostWindows 10HSTSShareThis.

What is SuperConcepts's email format?

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SuperConcepts's email format typically follows the pattern of First.Last@superconcepts.com.au. Find more SuperConcepts email formats with LeadIQ.

When was SuperConcepts founded?

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SuperConcepts was founded in 2010.

SuperConcepts

Financial ServicesAustralia201-500 Employees

Who we are?
• We are the only “enterprise” SMSF administration platform business in Australia.
• As an enterprise solution, with end-to-end technology and administration capability, we can integrate with client and supplier applications.
• We own our general ledger software, our workflow solution and processes, Data Hero® document automation, we have our own client portal, and all linking end-to-end to the technology platform that we own, control, and can scale.
• We are one of only three SMSF accounting software solutions in the market.
• We are the only accounting software provider to small APRA funds (“SAF”) in the market.
• We offer enterprise-level information security with ISO 27001 and SOC 2 accreditation.
• We are an approved SuperStream and ATO Digital Service Provider participant.
• We are a business with deep technical in-house expertise to support the complex needs of SMSF.
 
 
Why is this so important?
At a base level, enterprise means owning the technology – the source code – that can streamline and simplify complex business processes. 

Being an enterprise administration business means owning our own software, our own workflow solution and processes, having our own client portal, and all linking end-to-end to the technology platform that we own and control. 

It means having control to make changes when needed rather than the risk of being reliant on a third-party software supplier.

It means our business solution can scale to handle hundreds of thousands of clients when our largest competitor can only manage a few thousand clients.

It means having the capability to integrate with client and supplier applications. It means having control of our security environment and cyber posture that defends us from attack and controls our content after it leaves our firewall.

It means we can build integrated technology solutions for institutional level partner businesses – something our competitors are unable to offer.

Section iconCompany Overview

Headquarters
70 Hindmarsh Sq, Level 5 Adelaide, South Australia 5000, AU
Phone number
NAICS Code
52 - Finance and Insurance
Founded
2010
Employees
201-500

Section iconFunding & Financials

  • $100M$250M

    SuperConcepts's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    SuperConcepts's revenue is estimated to be in the range of $100M$250M

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