SuperData, a Nielsen company Email Format
Research ServicesNew York, United States11-50 Employees
SuperData, a Nielsen company, produces market intelligence on digital games and related media by collecting transaction data directly from publishers and developers. Founded in 2009 and based in New York, it analyzes trends and market shifts across digital console and PC titles, social, mobile, and MMO gaming, delivering revenue estimates and market-change insights. Its proprietary data set covers more than 47 million paying digital gamers and yields monthly benchmarks such as ARPPU, conversion rates, lifetime value, and revenues. A diverse client base includes brand owners, developers, retailers, publishers, hardware makers, and payment service providers who rely on the information to assess performance, identify growth opportunities, and better understand their audience. The company operates within the market research services industry as part of Nielsen.