Insights

Niche Market Focus Superformance specializes in high-performance car and truck restorations and builds, catering to a niche market of automotive enthusiasts and collectors, which presents opportunities for premium parts, custom accessories, and specialized service offerings.

Worldwide Parts Importation Regular shipments from the USA and a comprehensive online store indicate strong import logistics and a broad reach, suggesting potential for expanding product lines, exclusive collaborations, and international distribution partnerships.

Brand Recognition Multiple awards at national car shows highlight a reputable brand presence and loyal customer base, allowing sales teams to leverage brand prestige when promoting new products or services in the high-performance automotive segment.

Service Capacity Full in-house capabilities for building engines, transmissions, and differentials position Superformance as a one-stop shop, creating cross-selling opportunities for complementary upgrade parts and service packages to existing clients.

Market Positioning Compared to competitors with higher revenues, Superformance’s smaller size offers agility for personalized sales approaches and targeted marketing strategies to grow its niche audience and increase repeat business within the performance vehicle community.

Superformance Tech Stack

Superformance uses 8 technology products and services including Google Ads Conversion Tracking, Cloudflare CDN, Neto, and more. Explore Superformance's tech stack below.

  • Google Ads Conversion Tracking
    Analytics
  • Cloudflare CDN
    Content Delivery Network
  • Neto
    E-commerce
  • Microsoft 365
    Email
  • jQuery
    Javascript Libraries
  • CivicTheme
    UI Frameworks
  • Facebook
    Widgets
  • AddThis
    Widgets

Media & News

Superformance's Email Address Formats

Superformance uses at least 1 format(s):
Superformance Email FormatsExamplePercentage
First@superformance.com.auJohn@superformance.com.au
50%
First@superformance.com.auJohn@superformance.com.au
50%

Frequently Asked Questions

Where is Superformance's headquarters located?

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Superformance's main headquarters is located at 539 Redland Bay Road, Capalaba, Queensland 4157, AU. The company has employees across 3 continents, including North AmericaOceaniaEurope.

What is Superformance's official website and social media links?

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Superformance's official website is superformance.com.au and has social profiles on LinkedIn.

What is Superformance's NAICS code?

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Superformance's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Superformance have currently?

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As of October 2025, Superformance has approximately 17 employees across 3 continents, including North AmericaOceaniaEurope. Key team members include Chief Executive Officer: L. S.Owner: L. S.Coo: R. P.. Explore Superformance's employee directory with LeadIQ.

What industry does Superformance belong to?

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Superformance operates in the Motor Vehicle Manufacturing industry.

What technology does Superformance use?

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Superformance's tech stack includes Google Ads Conversion TrackingCloudflare CDNNetoMicrosoft 365jQueryCivicThemeFacebookAddThis.

What is Superformance's email format?

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Superformance's email format typically follows the pattern of First@superformance.com.au. Find more Superformance email formats with LeadIQ.

When was Superformance founded?

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Superformance was founded in 1976.
Superformance

Superformance

Motor Vehicle ManufacturingAustralia11-50 Employees

Since 1978 Australia's preferred performance store.
From humble beginnings Superformance now builds and restores cars,  and Pick Up Trucks; along with supplying parts worldwide.
With in-house capability to build engines, transmissions and differentials; we are a true one stop shop.

Containers arrive monthly from the USA full of parts.
We import by air as well as sea freight, importing parts, cars, bikes and trucks directly from America.

Our site of almost two acres is full of talented craftsmen / trades people.
Accolades include Top Car, Top Engine and Top Paint at many national car shows.

Check out our Online store along with past and current projects on our website.

Section iconCompany Overview

Headquarters
539 Redland Bay Road, Capalaba, Queensland 4157, AU
NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
1976
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $1M

    Superformance's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    Superformance's revenue is estimated to be in the range of $1M

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