Insights

Strong Local Presence With a network of 13 physical stores primarily in the Rio de Janeiro area and plans to expand with a new outlet in Barra da Tijuca, SuperPrix demonstrates a solid regional footprint that offers multiple touchpoints for increasing customer engagement and cross-promotional opportunities.

Digital Expansion Focus SuperPrix's investment in e-commerce and use of multiple digital tools such as Google Sign-in, WhatsApp Business, and a loyalty card system indicate an emphasis on digital channels, presenting opportunities to promote online personalized offers and drive online store traffic.

Customer Loyalty Strategy The company's implementation of a loyalty card and customer personalization highlights its focus on building long-term relationships, opening avenues to upsell complementary products, introduce exclusive digital discounts, and enhance customer retention programs.

Brand Modernization Rebranding from Lídel to SuperPrix in 2005 to a more modern and differentiated image positions the company as receptive to marketing innovation, suggesting potential collaborations for targeted advertising and co-branded campaigns that resonate with local consumers.

Market Growth Potential Operating within the competitive Brazilian supermarket sector with a revenue range up to 10 million USD and plans for regional expansion indicate significant growth opportunities, especially through enhanced digital marketing, loyalty programs, and store expansion to reach more local customers.

Similar companies to SuperPrix

SuperPrix Tech Stack

SuperPrix uses 8 technology products and services including Microsoft Advertising, Google Sign-in, WhatsApp Business, and more. Explore SuperPrix's tech stack below.

  • Microsoft Advertising
    Advertising
  • Google Sign-in
    Identity Verification
  • WhatsApp Business
    Live Chat
  • Mautic
    Marketing Automation
  • 6sense
    Marketing Automation
  • SWFObject
    Miscellaneous
  • Linx Impulse
    Retargeting
  • GoDaddy
    Web Hosting

Media & News

SuperPrix's Email Address Formats

SuperPrix uses at least 1 format(s):
SuperPrix Email FormatsExamplePercentage
First.Last@superprix.com.brJohn.Doe@superprix.com.br
89%
First.Middle@superprix.com.brJohn.Michael@superprix.com.br
6%
F.Last@superprix.com.brJ.Doe@superprix.com.br
3%
Last.F@superprix.com.brDoe.J@superprix.com.br
2%

Frequently Asked Questions

Where is SuperPrix's headquarters located?

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SuperPrix's main headquarters is located at 1115 Rua Barão do Bom Retiro Rio de Janeiro, Rio de Janeiro Brazil. The company has employees across 3 continents, including South AmericaNorth AmericaEurope.

What is SuperPrix's official website and social media links?

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SuperPrix's official website is superprix.com.br and has social profiles on LinkedIn.

What is SuperPrix's NAICS code?

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SuperPrix's NAICS code is 722 - Food Services and Drinking Places.

How many employees does SuperPrix have currently?

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As of February 2026, SuperPrix has approximately 856 employees across 3 continents, including South AmericaNorth AmericaEurope. Key team members include Chief Executive Officer: T. M.Comprador Senior: H. L.Analista De Rh: B. A. L. P.. Explore SuperPrix's employee directory with LeadIQ.

What industry does SuperPrix belong to?

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SuperPrix operates in the Food and Beverage Services industry.

What technology does SuperPrix use?

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SuperPrix's tech stack includes Microsoft AdvertisingGoogle Sign-inWhatsApp BusinessMautic6senseSWFObjectLinx ImpulseGoDaddy.

What is SuperPrix's email format?

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SuperPrix's email format typically follows the pattern of First.Last@superprix.com.br. Find more SuperPrix email formats with LeadIQ.

When was SuperPrix founded?

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SuperPrix was founded in 1998.

SuperPrix

Food and Beverage ServicesRio de Janeiro, Brazil501-1000 Employees

Em 1998 foi inaugurada a primeira loja do supermercado Lídel, na R. São Francisco Xavier - Rio de Janeiro. O início de uma história de sucesso.

Atualmente são mais de 1.300 colaboradores preparados para atendê-lo em 14 lojas, com breve inauguração na Barra da Tijuca.
 
Com uma administração jovem e dinâmica, em 2005 o supermercado Lídel reformulou sua imagem e posicionamento, visando atender seus clientes de forma ainda mais diferenciada. Lídel transformou-se em SuperPrix.
 
Com uma nova marca, mantendo a qualidade de atendimento e produtos, o SuperPrix nasceu para marcar uma etapa, mais moderna.

Em 2007, trabalhando ainda mais para corresponder e superar as expectativas de seus clientes, o SuperPrix ultrapassou os limites do Rio e inaugurou a mais nova loja em Niterói!

No SuperPrix todos os nossos clientes são Preferenciais, ganhando seu Cartão de fidelidade e também descontos imperdíveis! 

Alçando um novo patamar o SuperPrix pretende se consolidar no ramo de supermercados online no estado do Rio de Janeiro.

QUEM SOMOS
Com quase 20 anos no mercado carioca, a rede SuperPrix conta hoje com 13 lojas físicas, além de um e-commerce, e é reconhecida por seus clientes principalmente pela qualidade do sortimento e pelo atendimento.

VISÃO
Crescer, tendo a marca SuperPrix reconhecida como um supermercado de bairro que oferece produtos adequados e serviços de qualidade, de forma eficiente, em parceria com colaboradores e fornecedores.

NOSSOS VALORES
Os valores de uma empresa norteiam e apoiam o funcionamento da organização, bem como o seu crescimento e desenvolvimento.

Section iconCompany Overview

Headquarters
1115 Rua Barão do Bom Retiro Rio de Janeiro, Rio de Janeiro Brazil
NAICS Code
722 - Food Services and Drinking Places
Founded
1998
Employees
501-1000

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    SuperPrix's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    SuperPrix's revenue is estimated to be in the range of $1M$10M

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