Growing Security Portfolio Sure-Fit Security offers a comprehensive range of physical and electronic security solutions, indicating potential for cross-selling upgraded security systems and maintenance services to existing clients.

Target Market Expansion With a focus on retail and property security, there is an opportunity to expand into commercial and residential sectors by showcasing advanced access control and surveillance technologies.

Digital Engagement Utilizing platforms such as Shopify and Google Analytics suggests an active online presence, which can be leveraged to attract online inquiries and increase outreach through targeted digital marketing campaigns.

Competitive Positioning While smaller than competitors like Kastle Systems and Pop-A-Lock, Sure-Fit Security can differentiate by emphasizing personalized service and flexible security solutions to niche markets needing emergency egress and specialized hardware.

Technological Integration The existing tech stack indicates openness to adopting new digital tools; investing in IoT-enabled security devices could open up new revenue streams and improve service offerings.