Market Niche Sure-Fit Security operates in a specialized segment of the retail industry, focusing on security hardware and electronic access solutions, indicating potential for growth through targeted security product upgrades and service contracts.

Mid-Size Opportunity With a revenue range of 1 to 10 million dollars and 11 to 50 employees, the company presents a viable profile for scalable security solutions tailored for mid-sized retail and commercial clients.

Service Breadth Offering a diverse array of products from locks to sophisticated electronic security systems creates multiple cross-selling opportunities for maintenance, upgrades, and integrated security packages.

Digital Presence The company’s website and tech stack, including Shopify and Google Analytics, suggest an active online engagement, providing avenues for digital marketing campaigns and e-commerce expansion.

Growth Potential Compared to larger competitors like The Flying Locksmiths and Kastle Systems, Sure-Fit Security can leverage its niche expertise and personalized service to attract new clients seeking specialized security solutions.