Insights

Innovative Product Line Sure Petcare's focus on developing smart, microchip-operated pet products such as cat flaps, feeders, and water monitoring systems presents an opportunity to target pet owners seeking high-tech solutions for pet security and health management.

Strong Market Presence With products sold across 15 countries through direct sales, pet stores, and veterinary practices, there is potential to expand distribution channels and increase market penetration in regions with high petownership.

Rapid Product Expansion Ongoing launches of new connected pet products like FELAQUA CONNECT and microchip feeders indicate a continuous innovation pipeline, providing opportunities for upselling existing customers and introducing complementary accessories.

Customer Loyalty & Reviews The top-selling status of the SureFlap Microchip Cat Flap on Amazon with over 2000 five-star reviews highlights strong customer satisfaction, which can be leveraged for cross-promotion and brand advocacy campaigns.

Emerging Technological Trends The company's integration of IoT-enabled devices and connectivity features aligns with current market trends for smart pet care, offering sales avenues in the growing smart home and connected health device segments.

Similar companies to Sure Petcare

Sure Petcare Tech Stack

Sure Petcare uses 8 technology products and services including Microsoft Advertising, Facebook Pixel, Font Awesome, and more. Explore Sure Petcare's tech stack below.

  • Microsoft Advertising
    Advertising
  • Facebook Pixel
    Analytics
  • Font Awesome
    Font Scripts
  • Select2
    Javascript Libraries
  • Google Analytics
    Web Analytics
  • Nginx
    Web Servers
  • Google Plus
    Widgets
  • Facebook
    Widgets

Media & News

Sure Petcare's Email Address Formats

Sure Petcare uses at least 1 format(s):
Sure Petcare Email FormatsExamplePercentage
F.Last@surepetcare.comJ.Doe@surepetcare.com
89%
LastFi@surepetcare.comDoeJo@surepetcare.com
5%
FiLast@surepetcare.comJoDoe@surepetcare.com
3%
LastFirst@surepetcare.comDoeJohn@surepetcare.com
3%

Frequently Asked Questions

Where is Sure Petcare's headquarters located?

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Sure Petcare's main headquarters is located at 7 The Irwin Centre, Scotland Road, Dry Drayton Cambridge, Cambridgeshire CB23 8AR, GB. The company has employees across 2 continents, including EuropeOceania.

What is Sure Petcare's official website and social media links?

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Sure Petcare's official website is surepetcare.com and has social profiles on LinkedIn.

What is Sure Petcare's NAICS code?

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Sure Petcare's NAICS code is 31-33 - Manufacturing.

How many employees does Sure Petcare have currently?

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As of October 2025, Sure Petcare has approximately 29 employees across 2 continents, including EuropeOceania. Key team members include Associate Director Of Finance: A. W.Managing Director: O. T.Digital Marketing Manager: C. L.. Explore Sure Petcare's employee directory with LeadIQ.

What industry does Sure Petcare belong to?

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Sure Petcare operates in the Manufacturing industry.

What technology does Sure Petcare use?

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Sure Petcare's tech stack includes Microsoft AdvertisingFacebook PixelFont AwesomeSelect2Google AnalyticsNginxGoogle PlusFacebook.

What is Sure Petcare's email format?

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Sure Petcare's email format typically follows the pattern of F.Last@surepetcare.com. Find more Sure Petcare email formats with LeadIQ.

When was Sure Petcare founded?

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Sure Petcare was founded in 2007.
Sure Petcare

Sure Petcare

ManufacturingUnited Kingdom11-50 Employees

Sure Petcare (previously SureFlap) is a pet lifestyle product specialist with a simple mission - to develop smart pet products that improve the way we care for our pets.

The company was founded in 2008 by Cambridge physicist Dr Nick Hill, who wanted to stop intruder cats entering his home through the cat flap and terrorising his cat. He came up with a microchip-operated cat flap that uses the cat’s existing microchip as a personalised door key, preventing other animals from entering.

Through continuous innovation, the company has extended its range of smart pet products to include dog flaps, pet feeders, pet bowls and other accessories.  The company sells direct, through pet stores and veterinary practices across 15 countries.

Sure Petcare’s success is attributed to its unwavering commitment and support to its customers, and to it developing great products that address real pet owners’ problems.  The SureFlap Microchip Cat Flap is the No.1 best-selling cat flap on Amazon, with more than 2000 five-star reviews

For further information visit www.surepetcare.com

Section iconCompany Overview

Headquarters
7 The Irwin Centre, Scotland Road, Dry Drayton Cambridge, Cambridgeshire CB23 8AR, GB
NAICS Code
31-33 - Manufacturing
Founded
2007
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    Sure Petcare's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Sure Petcare's revenue is estimated to be in the range of $1M$10M

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