Smart Pet Tech Target retailers and veterinary practices in 15 countries with Sure Petcare’s connected pet products (microchip cat flaps, microchip feeders, and water monitoring systems) to expand shelf presence and in-clinic demonstrations.

Channel Expansion Leverage direct-to-consumer and B2B channels to upsell bundles featuring Felaqua Connect, SureFeed Microchip Pet Feeder Connect, and cat flaps, emphasizing cross-sell opportunities for multi-pet households.

Veterinary Endorsements Highlight the Veterinary Recommendation Program launched in 2021 as a trust signal to veterinary partners; offer co-branded campaigns and joint promotions to drive recommendations and in-clinic placements.

Data-Driven Upsell Promote connected product ecosystems with monitoring analytics (drinking, feeding, access control) to tech-forward pet owners; propose bundled subscriptions or service plans via Salesforce Service Cloud-enabled support.

Growth Momentum Capitalize on recent product launches and regional updates (grey/white microchip cat flap, Felaqua Connect) to time targeted outreach to pet retailers, distributors, and practices seeking innovative, award-winning solutions in pet tech.