Sure Sports Email Format
Financial ServicesFlorida, United States11-50 Employees
Sure Sports, founded in 2009 and based in Hollywood, Florida, operates in the financial services sector with a focus on tailored banking solutions for professional athletes across major leagues including the NFL, NBA, MLB, NHL, and MLS. Its core offering is Contract-Based Financing, supplemented by products such as Pre-Draft Loans and McKenzie Mortgage, all designed specifically for athletes. The firm manages the entire financing process, from origination to funding, with the aim of aligning credit access with a player's contract rather than traditional credit history. The company targets professional athletes seeking financing options that reflect the income structure and timing of professional sports contracts, addressing credit qualification through contract rather than score. In 2025, Sure Sports formed a partnership with Craft 1031 Solutions. The organization describes itself as a small to mid-sized firm serving a niche market.