Insights

Innovative Product Range SureFlap Ltd has a strong portfolio of smart pet products, including microchip-operated cat flaps, pet feeders, and water monitoring systems, which are tailored to pet owners seeking advanced and convenient pet care solutions. Their continuous innovation suggests ongoing opportunities for expanding product offerings or integrating with new smart technologies.

Market Expansion The company sells products directly and through pet stores and veterinary practices across 15 countries, indicating a solid international presence. This widespread distribution network offers potential sales opportunities by targeting new markets or deepening penetration in existing regions with localized marketing efforts.

Strong Customer Engagement With products like the microchip cat flap achieving top sales rankings on Amazon and receiving numerous five-star reviews, SureFlap has established high customer satisfaction and brand loyalty. Leveraging this positive reputation can facilitate upselling or cross-selling additional smart pet products to existing customers.

Emerging Smart Technology Recent launches such as the FELAQUA CONNECT water monitoring system and veterinary recommendation programs highlight the company’s focus on connected and health-focused pet solutions. There are growth opportunities in promoting these innovative offerings to tech-savvy pet owners and veterinary clinics seeking integrated care systems.

Growth Potential in Pet Technology Operating within a market characterized by increasing adoption of smart pet devices, SureFlap’s strategic deployment of connected products positions it well to capitalize on upcoming trends. Business development efforts can focus on partnerships with pet care providers, veterinary networks, and retailers looking to expand their smart pet product range.

Similar companies to SureFlap Ltd

SureFlap Ltd Tech Stack

SureFlap Ltd uses 8 technology products and services including Microsoft Advertising, Cart Functionality, Modernizr, and more. Explore SureFlap Ltd's tech stack below.

  • Microsoft Advertising
    Advertising
  • Cart Functionality
    E-commerce
  • Modernizr
    Javascript Libraries
  • PHP
    Programming Languages
  • HSTS
    Security
  • X-Content-Type-Options
    Web & Portal Technology
  • Laravel
    Web Frameworks
  • Facebook
    Widgets

Media & News

SureFlap Ltd's Email Address Formats

SureFlap Ltd uses at least 1 format(s):
SureFlap Ltd Email FormatsExamplePercentage
F.Last@surepetcare.comJ.Doe@surepetcare.com
89%
LastFi@surepetcare.comDoeJo@surepetcare.com
5%
FiLast@surepetcare.comJoDoe@surepetcare.com
3%
LastFirst@surepetcare.comDoeJohn@surepetcare.com
3%

Frequently Asked Questions

What is SureFlap Ltd's official website and social media links?

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SureFlap Ltd's official website is surepetcare.com and has social profiles on LinkedIn.

What is SureFlap Ltd's NAICS code?

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SureFlap Ltd's NAICS code is 31-33 - Manufacturing.

How many employees does SureFlap Ltd have currently?

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As of December 2025, SureFlap Ltd has approximately 29 employees across 2 continents, including EuropeOceania. Key team members include Finanicial Controller: A. W.Managing Director: O. T.Digital Marketing Manager: C. L.. Explore SureFlap Ltd's employee directory with LeadIQ.

What industry does SureFlap Ltd belong to?

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SureFlap Ltd operates in the Manufacturing industry.

What technology does SureFlap Ltd use?

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SureFlap Ltd's tech stack includes Microsoft AdvertisingCart FunctionalityModernizrPHPHSTSX-Content-Type-OptionsLaravelFacebook.

What is SureFlap Ltd's email format?

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SureFlap Ltd's email format typically follows the pattern of F.Last@surepetcare.com. Find more SureFlap Ltd email formats with LeadIQ.

When was SureFlap Ltd founded?

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SureFlap Ltd was founded in 2007.

SureFlap Ltd

ManufacturingScotland, United Kingdom11-50 Employees

Sure Petcare (previously SureFlap) is a pet lifestyle product specialist with a simple mission - to develop smart pet products that improve the way we care for our pets.

The company was founded in 2008 by Cambridge physicist Dr Nick Hill, who wanted to stop intruder cats entering his home through the cat flap and terrorising his cat. He came up with a microchip-operated cat flap that uses the cat’s existing microchip as a personalised door key, preventing other animals from entering.

Through continuous innovation, the company has extended its range of smart pet products to include dog flaps, pet feeders, pet bowls and other accessories.  The company sells direct, through pet stores and veterinary practices across 15 countries.

Sure Petcare’s success is attributed to its unwavering commitment and support to its customers, and to it developing great products that address real pet owners’ problems.  The SureFlap Microchip Cat Flap is the No.1 best-selling cat flap on Amazon, with more than 2000 five-star reviews

For further information visit www.surepetcare.com

Section iconCompany Overview

NAICS Code
31-33 - Manufacturing
Founded
2007
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    SureFlap Ltd's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    SureFlap Ltd's revenue is estimated to be in the range of $1M$10M

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