Strategic Growth Sureway recently expanded by acquiring the brokerage division of Trailer Bridge, signaling aggressive growth activity and potential cross-sell opportunities across integrated freight services and brokered logistics.

Tech Enablement The company leverages a tech stack including HubSpot, Google Ads, AWS, and a real-time load booking app launched in 2023, presenting opportunities to position data-driven solutions, CRM integration, and digital-first freight procurement.

Service Footprint As a Top 25 North American transportation brokerage with a full-service brokerage model, Sureway serves shippers and certified carriers, suggesting upsell potential in expanded brokerage services, carrier management, and end-to-end logistics solutions.

Financial Profile With reported revenue in the $25M–$50M range and a mid-size employee base, there is room to scale value-added services such as advanced analytics, capacity planning, and customized pricing programs to attract mid-market shippers.

Market Positioning Strong affiliation with Anderson Trucking Service and rapid app-based booking capability position Sureway as a digitally accessible brokerage hub, creating opportunities to offer tech-enabled freight optimization, visibility solutions, and competitive carrier networks to potential clients.