Strategic Growth Target Surge Electric for expansion and project diversification given revenue in the 10M-25M range and a mid-sized team. Upsell electrical system upgrades, energy efficiency retrofits, and scalable electrical infrastructure for growing communities.

Tech Enablement Leverage Surge’s web and CMS usage as an entry point for digital solutions, including customer portals, project management integrations, and secure collaboration tools to streamline bidding, scheduling, and field reporting.

Safety & Efficiency Position safety and efficiency as core differentiators to win maintenance contracts and recurring service plans, highlighting training programs, safety certifications, and high-precision execution for crucial infrastructure projects.

Community Impact Emphasize regional impact and service to communities to open opportunities in public sector, municipal, and utility-related projects that require reliable electrical solutions with local focus.

Competitive Position Benchmark against similar mid-size electrical contractors to identify underserved niches in Utah and adjacent markets, offering bundled services, maintenance packages, and rapid response capabilities to secure repeat business.