Strategic Partnerships Evidence of multiple recent client partnerships across utilities, education, and professional associations suggests growing demand for SBS’s election services in niche sectors. Leverage these verticals to upsell expanded election services, ongoing compliance support, and hybrid voting capabilities to similar member organizations.

Publicity & Trust Consistent media coverage of SBS partnerships (e.g., Pioneer Utility Resources, UConn AAUP, The Florida Bar) indicates strong market credibility. Use client success stories and endorsements in outreach to other associations and co-ops seeking reliable third-party election administration.

Security Focus The emphasis on secure, independent elections paired with existing tech stack signals a priority on governance and data integrity. Cross-sell advanced security features, audit trails, and compliance certifications to credit unions, pension funds, and professional associations requiring robust election controls.

Hybrid & Self-Service SBS offers online, paper, and hybrid voting as well as self-administered options. Target organizations planning distributed or remote member engagement campaigns and offer a scalable transition path from paper to online or hybrid systems to increase participation.

SMB Growth Potential Current client base includes mid-market entities with 11-50 employees; revenue scale suggests opportunity to upsell to larger associations or to expand footprint within existing clients through annual meeting ballots, director elections, and continuous member communication services.